Uefa turns to China’s BYD to fill Euro 2024 car sponsor void

(Robbie Jay Barratt - AMA/Getty Images)
(Robbie Jay Barratt - AMA/Getty Images)

China's BYD Partners, one of the world’s leading manufacturers of new energy vehicles (NEV), has been unveiled as a major sponsor of Euro 2024 taking place in Germany, the heart of the European automotive industry.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here