German Bundesliga club Bayern Munich will not extend its sleeve sponsorship agreement with Qatar Airways into the 2023-24 season

Online gaming company has agreed a deal to become the new training kit sponsor of German 2.Bundesliga football club Hannover 96

The Sportfive agency strengthened its grip on German football by extending its marketing relationship with Bayer 04 Leverkusen until the end of the 2028-29 season.

The Infront agency has strengthened its ties with Germany’s Basketball Bundesliga (BBL), signing an exclusive sponsorship sales agreement for the 2023-24 season.

Bundesliga club Borussia Dortmund has struck an early extension to its partnership with the Sportfive agency, stating that the US will be a target territory for its international marketing efforts in the…

Uefa has signed up Ergo as the latest national partner of Euro 2024 in a deal that makes the Germany-based insurance company a presenting partner of the competition’s volunteer programme.

Deutsche Bahn, the national railway company of Germany, has agreed a deal to sponsor the Uefa Euro 2024 national team tournament, which will take place in its home country

Consumer electronic device brand Google Pixel will become the new title sponsor of the Women's Bundesliga from start of the 2023-24 season

The German Football Association (DFB) has announced Google as a new sponsor of the women's national team in a three-year deal

German football club Hamburger SV has announced that Adidas has renewed its agreement to be the club's official kit supplier for five more years

German Bundesliga club Bayer 04 Leverkusen is recruiting for a head of international affairs as it looks to build out a global commercial strategy

Fortuna Düsseldorf chief executive Alexander Jobst is adamant brands will pay more for the privilege of being associated with the club, as the spotlight shines on the commercial department in the wake …

Law firm Pogust Goodhead has agreed a deal with the Professional Darts Corporation (PDC) to promote its My Diesel Claim service through title sponsorship of the 2023 World Cup of Darts

German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…

German Pharmaceutical manufacturer Ursapharm has extended its sponsorship of Bayern Munich for another three years, from 2023-24 to 2025-26

German Bundesliga 2 club Fortuna Düsseldorf has today (Wednesday) presented a groundbreaking plan, backed by sponsorship revenue, which is set to grant fans free entry to games held at its Merkur Spiel-Arena.

Speedo has announced a two-year deal to become an Official Partner of the German Swimming Federation (DSV)

The total revenue of German professional football has increased for the first time since the outbreak of Covid-19, with the second-tier Bundesliga 2 setting a new benchmark for the 2021-22 season, but…