France

South Africa-based IT solutions and services provider, Dimension Data, has signed a five-year Official Technology Partner deal, from 2015 to 2019, with Amaury Sport Organisation (ASO), owners of the Tour de France and other cycling events.

Banking group Credit Agricole has been named as the third national sponsor of Uefa Euro 2016 ahead of France’s hosting of the national team football competition.

French Top 14 top-tier rugby union club Grenoble has extended deals with Italian sportswear company Kappa and IT consulting firm Sogeti.

French recruitment agency Proman has signed up as the second national sponsor of the Uefa Euro 2016 national team football tournament.

Tunisian airline Tunisair has entered into a short-term sponsorship deal with French Ligue 1 football club Stade de Reims.

Taiwanese electronics company Acer has entered into a partnership with French Ligue 1 football club Bordeaux.

Chilean wine brand Vina Cono Sur has signed an extended three-year sponsorship deal with the Tour de France cycling race.

Japanese automotive company Isuzu has agreed an extension to its partnership with Super League, the top division of rugby league in England.

Credit card and financial services giant American Express has entered into a partnership with Ligue 1 champion Paris Saint-Germain that will roll-out its concierge service at the French football club’s Parc des Princes stadium.

French telecommunications company Orange has developed and maintains a long-term commitment to rugby through its partnerships with the French Rugby Federation, the French national team, the French league and individual professional clubs. 

Indonesian food and beverage company GarudaFood has signed an agreement to become Ligue 1 football club Paris Saint-Germain’s first regional partner in Asia.

Savings bank Caisse d’Epargne has signed up as a partner of the French Handball Federation.

French deli products food company Sodebo has reached an agreement to sponsor the 2016-17 edition of the Vendee Globe single-handed round-the-world yacht race.

French Ligue 1 top-tier football club Paris Saint-Germain has renewed an agreement with sports marketing research company Repucom.

Telecommunications company Orange has signed up as an official partner of the Vélodrome, the redeveloped home stadium of French Ligue 1 top-tier football club Olympique de Marseille.

Paul Goze, the president of the Ligue Nationale de Rugby, has said that the auction for the domestic rights to the Top 14, the top division of rugby union in France, will take place before the end of January.