France

Formula One motor-racing team Renault has agreed a sponsorship deal with business-to-consumer retail marketplace Tmall, which is owned by Chinese e-commerce company Alibaba.

French automotive manufacturer Renault has agreed a deal to sponsor Formula One’s French Grand Prix, which returns to the motor-racing series’ calendar in 2018 after a 10-year absence.

Spanish insurance group Mapfre has extended and expanded its partnership with Renault to become a main sponsor of the French Formula One motor-racing team.

Qatar Airways has agreed to expand its partnership with the Formula E electric car-racing series.

French Ligue 1 football clubs Girondins de Bordeaux and Metz have agreed shirt sponsorship deals with sports retail group Intersport and building and energy services provider Spie, respectively.

Unilever-owned ice cream brand Magnum has agreed a three-year deal to become a new partner of the French Open grand slam tennis tournament.

The Altrad Group, which sells and hires out equipment for the building and construction industry, has signed a long-term jersey sponsorship deal with the French Rugby Federation (FFR) following a successful trial period.

French Ligue 1 football club Olympique Lyonnais has struck a two-season extension to its shirt sponsorship deal with Korean automotive manufacturer Hyundai.

French Ligue 1 football club Toulouse has renewed its shirt sponsorship deal with real estate developer LP Promotion.

French insurance firm Groupama has been named as a co-major sponsor of UCI WorldTour cycling team FDJ.

German tyre manufacturer Continental has been named as an official partner of the Tour de France cycling event.

French Ligue 1 football club RC Strasbourg has agreed sponsorship deals with real estate developer Alila Group and fast-food chain McDonald’s.

Christophe Dubi, the International Olympic Committee's executive director for the Olympic Games, has revealed that joint sponsorship deals could be signed to cover both the Paris 2024 and Los Angeles 2028 summer Olympics.

German automotive manufacturer Volkswagen has renewed its partnership with the French Football Federation.

Formula One motor-racing teams McLaren and Renault have agreed sponsorship deals with Spanish clothing brand Kimoa and French sportswear company Le Coq Sportif, respectively.

A group of leading French companies have agreed to become official suppliers of the 2018 edition of golf’s Ryder Cup, which will take place at Le Golf National near Paris.