France

French Ligue Nationale de Handball Division 1 team Montpellier has signed a kit supplier deal with German sportswear manufacturer Puma

French banking group Crédit Agricole has expanded its partnership with Amiens SC by taking on naming rights to the Ligue 1 football club’s home stadium, Stade Amiénois de la Licorne.

French national lottery company FDJ has signed sponsorship deals with domestic Ligue 1 football clubs Olympique Marseille, Olympique Lyonnais, AS Monaco and FC Nantes

French automotive manufacturer Peugeot has extended its long-running sponsorship of Top 14 rugby union club Stade Toulousain

French car manufacturer Renault has signed a sponsorship deal with domestic Ligue 1 football club Paris Saint-Germain. The three-season deal names Renault as the official automobile partner of PSG

Insurance company MAIF has signed up as an official partner of the FFBB, the governing body of basketball in France. The deal will run until 2022

Digital products specialist Econocom has struck a deal to serve as an official supplier of the 2018 Ryder Cup golf event between Europe and the US.

French Ligue 1 club Caen has signed up Biostime and Isigny Sainte-Mère as new shirt sponsors.

he Fédération Française de Football will earn more than €100m ($116m) per season in sponsorship from the 2018-19 season, after a round of renewals and an adjustment of the sponsorship hierarchy to give…

French Ligue 1 football club AS Monaco has entered into a new partnership with German design company Philipp Plein.

Online gambling operator Unibet has entered into a partnership with French Ligue 1 football club Paris Saint-Germain.

French clothing company Lacoste has renewed its partnership with the French Open grand slam tennis tournament.

The French Football Federation has renewed its partnership with fast food restaurant chain KFC.

French Top 14 rugby union team Union Bordeaux Bègles has agreed a sponsorship deal with banking group Arkéa.

French employment agency network Adecco has entered into a partnership with the Tour de France cycling event.
 

The French Football Federation has continued its recent sponsorship drive by partnering with supermarket chain Intermarché.

Italian coffee company Lavazza has renewed its sponsorship of the French Open grand slam tennis tournament.

The French Football Federation has extended its partnership with French biscuits brand Belin.