France
Puma partners with European handball champion
Crédit Agricole takes naming rights to Amiens stadium
FDJ teams up with Ligue 1 clubs
Stade Toulousain extends with major partner Peugeot
PSG teams up with Renault
MAIF backs French basketball federation
Ryder Cup links up with Econocom
Digital products specialist Econocom has struck a deal to serve as an official supplier of the 2018 Ryder Cup golf event between Europe and the US.
Caen recruits shirt sponsors
French Ligue 1 club Caen has signed up Biostime and Isigny Sainte-Mère as new shirt sponsors.
FFF to exceed €100m mark in annual partner income
Monaco signs up new fashion partner
French Ligue 1 football club AS Monaco has entered into a new partnership with German design company Philipp Plein.
Unibet becomes PSG’s new betting partner
Online gambling operator Unibet has entered into a partnership with French Ligue 1 football club Paris Saint-Germain.
Lacoste extends long-running French Open partnership
French clothing company Lacoste has renewed its partnership with the French Open grand slam tennis tournament.
KFC extends backing of French Football Federation
The French Football Federation has renewed its partnership with fast food restaurant chain KFC.
Banking group teams up with Union Bordeaux Bègles
French Top 14 rugby union team Union Bordeaux Bègles has agreed a sponsorship deal with banking group Arkéa.
Adecco partners with Tour de France
French employment agency network Adecco has entered into a partnership with the Tour de France cycling event.
French Football Federation seals Intermarché deal
The French Football Federation has continued its recent sponsorship drive by partnering with supermarket chain Intermarché.
Lavazza retains French Open in grand slam set
Italian coffee company Lavazza has renewed its sponsorship of the French Open grand slam tennis tournament.
French Football Federation signs latest sponsorship extension
The French Football Federation has extended its partnership with French biscuits brand Belin.