French national lottery company FDJ has signed sponsorship deals with domestic Ligue 1 football clubs Olympique Marseille, Olympique Lyonnais, AS Monaco and FC Nantes.
The four-year deals will cover the 2018-19 to 2021-22 seasons.
FDJ, through its sports betting firm ParionsSport, will launch a range of digital and in-stadium initiatives with the four clubs.
Further details will be released ahead of the start of the Ligue 1 season, which sees Marseille take on Toulouse on Friday, August 10.