France

Football

French hotel group AccorHotels beat off strong interest from at least five other brands to win the main shirt rights at Ligue 1 champions Paris Saint-Germain
Football

Ligue 1 club Paris Saint-Germain has inked a new partnership with Swiss cruise company MSC Cruises
Cycling

German tyre manufacturer Continental has upgraded its association with the Tour de France by becoming a main partner of the cycling showpiece for its 2019 edition
Football

German fashion label Hugo Boss has expanded its partnership with Paris Saint-Germain through a new line of co-branded menswear
Esports

PSG.LGD, the Dota 2 esports team of French Ligue 1 football club Paris Saint-Germain, has signed a sponsorship deal with Chinese apparel brand HLA Jeans
Rugby League

The Rugby Football League has today (Monday) agreed a historic commercial partnership with Coral which will see the bookmaker become title sponsor of both the men’s and women’s Challenge Cups in a two…
Football

French health insurance firm Mutest has signed a new naming rights partnership with Ligue 1 club RC Strasbourg
Football

Ligue 1 football club Olympique Lyonnais has signed a ‘region branding’ partnership deal with the Tignes ski resort.
Cycling

Amaury Sports Organisation, owner of the Tour de France, has opened up new geo-localised sponsorship opportunities for the cycling ‘Grand Tour’.
Football

The French Football League (LFP) has today (Monday) signed Japanese video games developer Konami as a new major partner of its Coupe de la Ligue competition
Handball

FFHandball, the sport’s governing body in France, has agreed a new partnership with Swedish apparel manufacturer Blåkläder.
Football

Ligue 1 club AS Monaco has named Yabo Sport as its new regional betting partner in Asia. The duration of the partnership with Yabo Sport, which was founded two years ago, has not been disclosed
Football

SportBusiness Sponsorship has conducted extensive research into partnerships across the top five leagues in European football, covering over two thousand deals
Football

[tableau width=1200px height=727px view=EFSR2018leagues/ligue1centraldash] Ligue 1’s biggest central deal, worth €9m per season, is its title sponsorship with Conforama.
Football

French energy firm Électricité de France has signed as a National Supporter of the Fifa Women’s World Cup.
Rugby Union

Irish stout brand Guinness is close to signing a six-year title sponsorship agreement for the Six Nations rugby tournament from 2019, according to a report in today's The Times newspaper.
Rugby Union

The French Rugby Federation (FFR) has extended deals with three long-serving Official Partners, as well as ball supplier Gilbert, through to the 2023-24 season
Football

French Ligue 1 football club Paris Saint-Germain has renewed its partnership with payment services brand American Express