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Blåkläder partners up with FFHandball ahead of World Championship

FFHandball, the sport’s governing body in France, has agreed a new partnership with Swedish apparel manufacturer Blåkläder.

The agreement will cover France’s national teams across all age groups and has been signed ahead of the men’s team’s appearance at the 2019 World Championship, which takes place in Denmark and Germany from January 10-27.

Blåkläder, which specialises in producing workwear for the industrial, construction and transport sectors, will receive exposure on the sleeve of the men’s team’s shirt during its warm-up games for the World Championship.

The length of the contract was not disclosed.