France
Saint-Étienne teams up with Groupe Afflelou
French Ligue 1 football club AS Saint-Étienne has signed a new partnership with opticians chain Groupe Afflelou.
Girondins de Bordeaux signs major shirt deal with Bistro Régent – report
Ligue 1 club Girondins de Bordeaux has signed a new front-of-shirt deal with French restaurant chain Bistro Régent, according to a report from L’Equipe.
Disney exec starts Paris 2024 partnership role
Former Disney executive Marlène Masure has taken over as director of business development and partnerships for the Paris 2024 Organising Committee for the Olympic and Paralympic Games.
BMW agrees early exit with French Rugby Federation
BMW Group France and the French Rugby Federation (FFR) will terminate their partnership less than three months before the 2019 Rugby World Cup
Le Floc’h considers change in Women’s World Cup sponsorship strategy
Fifa’s chief commercial officer Philippe Le Floc’h has told SportBusiness Sponsorship he is open to change in the sponsorship structure of Fifa’s women’s football properties after 2022.
Spea
Infosys adds French Open to Grand Slam tennis portfolio
Indian technology company Infosys has agreed a three-year deal with the French Tennis Federation to become the Digital Innovation Partner of Roland-Garros
Orange signs as National Supporter of Fifa Women’s World Cup
French telco Orange has signed a new partnership with this year’s Fifa Women’s World Cup in France.
Yamaha partners up with Tour de France, ASO events
Japanese manufacturing brand Yamaha has signed a new partnership with the Tour de France and other leading cycling events staged by organiser Amaury Sport Organisation
AS Monaco leaves Nike, signs six-year kit deal with Kappa
Italian sportswear brand Kappa will pay between €5m ($5.6m) and €6m per season as the new kit supplier at French club AS Monaco, according to industry sources.
PSG reports 2018 sponsorship revenue drop, sells 800,000 shirts
Ligue 1 club Paris Saint-Germain recorded sponsorship revenue of €94.1m ($106.5m) in its 2018 financial year, down by 13 per cent on the €108.1m recorded the previous year.
Services Pro Express delivers Nice sleeve sponsorship
French Ligue 1 football club OGC Nice has agreed a new shirt sponsorship deal with courier company Services Pro Express
Motul renews with ACO, WEC and Le Mans
Engine lubricant company Motul has signed a multi-year renewal with the Automobile Club de l’Ouest (ACO) for the FIA World Endurance Championship (WEC).
Škoda extends top-tier Tour de France deal to 2023
Carmaker Škoda has extended its role as Official Main Partner and Vehicle Partner of the Tour de France, from 2019 to 2023.
PSG on track to break one million shirt sales, driven by Jordan range
Ligue 1 club Paris Saint-Germain is on track to sell more than one million shirts in a single season, for the first time in the club’s history.
Saint-Étienne extends marketing tie-up with Lagardère Sports
French Ligue 1 club AS Saint-Étienne has struck a long-term extension to its marketing partnership with the Lagardère Sports agency.
AS Monaco defies relegation fears, inks long-term deal with Kappa
Ligue 1 club AS Monaco has signed a new long-term kit partnership with Italian sportswear brand Kappa, despite fears the club could be relegated this season
Sherwin Williams builds rugby league connection with RFL deal
Building materials company Sherwin Williams has stepped up its backing of rugby league through a new partnership with the Rugby Football League
PSG signs LoveBet as first regional partner, launches virtual LED
French Ligue 1 club Paris Saint-Germain has signed its first regional partnership with Philippine betting brand LoveBet.