Europe

Swimming
Sponsorship & Marketing

Speedo has signed an exclusive sponsorship with British Swimming to provide swimwear and specialist equipment to all aquatic disciplines across senior and junior squads.
Football
Sponsorship & Marketing

Premier League football club Southampton has renewed its sponsorship contract with KBE drinks
Football
Sponsorship & Marketing

Spanish LaLiga club Real Madrid has agreed a global sponsorship deal with pharmaceuticals company Cantabria Labs. The initial three-year contract will cover both the men’s and women’s first teams. Th
Esports
Sponsorship & Marketing

Guild Esports, the David Beckham-backed esports organisation, has become the first European esports team to sign a global sponsorship deal with The Coca-Cola Company
Footballl
Sponsorship & Marketing

Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal Puma keen to make strides in football segment of sports equipment market in Italy

Manchester City FC official global handset partner Tecno Mobile raised awareness of its sponsorship and engaged its international target audience in the first quarter of 2022 through an integrated digital activation. ‘Announce Yourself’ gave fans around the world a chance to experience what it is like to sign for the first team, to score a winning penalty at the Etihad, to become a club legend and to ‘announce themselves to the world’.
Multiple Sports
Sponsorship & Marketing

US-based Kore Software has acquired the London-based fan data management and digital marketing solutions provider, Sports Alliance.
Football
Sponsorship & Marketing

Sports betting company Meridianbet has acquired naming rights to the top division of club football in Montenegro
Football
Sponsorship & Marketing

LaLiga club Atlético Madrid has announced Spanish property developer Civitas as its new stadium naming rights-holder, as well as revealing plans for a new sports city project.
Football
Sponsorship & Marketing

Chinese logistics firm Cainiao is to continue its sponsorship of Belgian Pro League club Standard Liège for another season.
Football
Fan Engagement

Football-focused streaming and media platform OneFootball has signed a global agreement with Lega Serie A to launch officially licensed digital collectibles for fans, while it has also struck separate…
Football
Sponsorship & Marketing

English Premier League clubs are likely to make the retention of shirt sleeve sponsorships by gambling companies one of the conditions upon which they will vote for a voluntary ban on front-of-shirt deals…
NFL
Sponsorship & Marketing

Financial services group Deutsche Kreditbank (DKB) has signed on as an official partner of the National Football League in Germany and presenting partner of the American football league’s first regular-season g…
Football
Sponsorship & Marketing

English Championship club Burnley FC has signed up retailer Classic Football Shirts as its new shirt sponsor
Soccer

In Summer 2020 FC Bayern Munich and automotive partner Audi created the club’s first ever ‘digital summer tour’ - which spanned multiple content formats tailored to international supporters. Built around the team’s preparation for the UEFA Champions League 2019/20 knock-out stages in July and August 2020 to connect to fans around the world.
Horse Racing
Sponsorship & Marketing

Goodwood Racecourse has signed up betting operator Coral as the ‘Official Fixed-Odds Betting Partner’ of the Goodwood Festival for the next three years.
Table Tennis
Sponsorship & Marketing

World Table Tennis (WTT), the commercial arm of the International Table Tennis Federation (ITTF), has agreed a sponsorship deal with gambling platform 188Bet ahead of its inaugural WTT Champions event
Football
Sponsorship & Marketing

Italian football club AC Milan has signed eyewear brand Hally & Son as its ‘Official Fashion Eyewear Partner’.