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Guild Esports signs Coca-Cola to global deal in European esports first

Guild Esports, the David Beckham-backed esports organisation, has become the first European esports team to sign a global sponsorship deal with The Coca-Cola Company.

The one-year deal sees Coca-Cola become Guild’s ‘Official Soft Drinks and Hydration Partner’ with a sponsorship package based on unique experiences and providing opportunities for gamers globally.

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