In Summer 2020 FC Bayern Munich and automotive partner Audi created the club’s first ever ‘digital summer tour’ - which spanned multiple content formats tailored to international supporters. Built around the team’s preparation for the UEFA Champions League 2019/20 knock-out stages in July and August 2020 to connect to fans around the world.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Already have an account?
Sign in here
