Europe

Aegon UK has agreed a four-year extension to its deal with the Lawn Tennis Association to continue serving as the governing body’s lead partner of British tennis until 2017.

Banking group BBVA has struck a deal to extend its title sponsorship of the Spanish Liga, the top division of football in the country.

Dafabet is to become the new official main club sponsor of Aston Villa, after the Asian online betting company reached a two-year agreement with the English Premier League football team.

Daihatsu has agreed a deal with Manchester City to become the English Premier League football club’s official automotive partner in Indonesia during the 2013-14 season.

The German Football Association has signed a three-year partnership with fashion house Hugo Boss.

German software giant SAP has signed a three-year extension, from 2013-14 to 2015-16, to its partnership with TSG 1899 Hoffenheim, upgrading its relationship to become the 1.Bundesliga football club’s new main sponsor.

Uefa has launched an invitation to tender for the master licensee rights to a number of European football competitions between 2014 and 2017, including Euro 2016.

Newcastle United will hold talks with striker Papiss Cisse after he insisted he would not wear the team’s shirt carrying the branding of money lender Wonga, according to the Shields Gazette newspaper.

Saka Natural Mineral Water UK has agreed a deal with Fulham to become the official water supplier of the English Premier League football club for the next two seasons.

Ukrainian football club Dynamo Kyiv has agreed a three-year shirt sponsorship deal with Nadra Bank, from 2013-14 to 2015-16.

Rado has agreed a three-year deal with the Lawn Tennis Association (LTA) to become an official sponsor of the governing body of British tennis, as well as the official timekeeper of the Aegon Championships, Aegon Classic and Aegon International events.

French supermarket chain Carrefour has signed up as a sponsor of the Vuelta a España cycling race.

The Swiss Football Association has announced a four-year presenting partnership with Würth Group Switzerland for domestic knockout club competition the Swiss Cup.

SuisseGas has opted to extend its title sponsorship of the Milan Marathon for a further two years until 2015, following a successful sponsorship of the 2013 event.

English Championship football club Bolton Wanderers has pulled out of a potential sponsorship deal with pay-day loans company QuickQuid after a negative response from fans and politicians.

Airport operator Fraport has signed a long-term extension to its naming rights partnership with Frankfurt-based German Basketball Bundesliga club the Skyliners.