Europe
RFU keeping up appearances with Dove Men+Care
The Rugby Football Union has announced a new three-year partnership with Unilever’s leading male skincare brand Dove Men+Care, which becomes England Rugby’s official male grooming supplier.
BLK scores Connacht kit deal
Sportswear and apparel brand BLK Sport has agreed a four-year deal, from 2013-14 to 2016-17, to supply the playing kit to Irish rugby union team Connacht.
Mercedes-Benz: Interview with Lueder Fromm, head of global marketing communication for Mercedes-Benz Cars
Interview with Lueder Fromm on Mercedes-Benz's golf sponsorships.
Hertz back on the grid for British MotoGP race
Car rental brand Hertz has renewed its title sponsorship of the MotoGP British grand prix motorcycling race at Silverstone.
FA gulps down Big Cola extension
The English Football Association has sealed a two-year extension to its partnership with Big Cola, the flagship brand of the multinational beverage company AJE.
Besiktas set for major Vodafone partnership
Turkish Super Lig football club Besiktas and Vodafone have signed a memorandum of understanding for the telecommunications firm to acquire the team’s shirt sponsorship and naming rights to its new stadium.
Bayer Leverkusen ties up Salzburg tourism partnership
German 1.Bundesliga football club Bayer 04 Leverkusen has announced a new partnership with SalzburgerLand Tourismus, the tourism agency in Salzburg, Austria.
Football League cuts ties with Bet Butler
The English Football League has terminated its sponsorship deal with betting service company Bet Butler half way through a two-year agreement worth about £2.6m (€3.1m/$4.1m) per season, according to the Daily Mail newspaper.
Dortmund keeps the beer flowing with Brinkhoff’s extension
German 1.Bundesliga football club Borussia Dortmund has furthered its historic ties with the Brinkhoff’s brewery by signing a five-year extension to its partnership with the firm.
Poznan stadium connects with naming rights partner
Lech Poznan has agreed a five-year deal, from 2013-14 to 2017-18, for telecommunications firm INEA to assume the naming rights to the Polish Ekstraklasa football club's stadium.
Ospreys and Worthington’s seal extension
Welsh rugby union club Ospreys have agreed a three-year extension, from 2013-14 to 2015-16, to a sponsorship deal with the Worthington’s brewery.
SSE appoints Synergy for Glasgow 2014 activation
Energy company SSE has appointed Synergy Sponsorship to act as its lead agency for the management of its sponsorship activity surrounding the Glasgow 2014 Commonwealth Games.
FDJ extension just the ticket for French Olympic Committee
French state lottery organisation Française des Jeux (FDJ) has extended its partnership with the French National Olympic Committee (CNOSF) until the end of 2016.
SPFL decision will boost sponsor talks, Doncaster says
Neil Doncaster, chief executive of the Scottish Premier League, has said that the new Scottish Professional Football League structure will benefit negotiations over a new title sponsorship deal for the top division.
Signs are good for Worcester Warriors and CitySigns partnership
CitySigns is to continue its long-term relationship with Worcester Warriors after agreeing a two-year deal to become the official signage partner of the Aviva Premiership rugby union club.
Osasuna unveils Adidas partnership
Sportswear company Adidas has agreed a “long-term” deal to provide the kit for Spanish top-tier Liga football club Osasuna.
KPN extends backing of Dutch speed skating
The Dutch Speed Skating Association has agreed a two-year extension to its partnership with main sponsor KPN.
Monster Worldwide and Marussia F1
Monster Worldwide Inc., a premier online recruitment provider, services customers in approximately 40 countries worldwide. In 2010, Monster developed a “Cool Jobs” programme to showcase its product solution in the US. With unprecedented success, it sought to take the idea global.