Europe
Lotto Belisol secures tasty new sponsor
Belgian ice cream brand IJsboerke has agreed a deal to sponsor UCI World Tour cycling team Lotto Belisol.
T.M. Lewin set for extended spell with ECB
London-based tailor T.M. Lewin has extended its partnership with the England and Wales Cricket Board for a further three years.
CBR Engineering seals Castleford Tigers shirt deal
English rugby league team Castleford Tigers has announced UK engineering services company CBR Engineering as its main shirt sponsor for the 2014 Super League season.
Actavis partners with EHF Euro 2014
Pharmaceutical company Actavis has sealed a sponsorship agreement with the European Handball Federation for its 2014 European Championships.
DB Schenker joins Glasgow 2014 team
Deutsche Bahn-owned company DB Schenker has been announced as the official logistics provider for the 2014 Commonwealth Games in Glasgow.
Brunel backs team entry for Volvo Ocean Race
Dutch project management and consultancy firm Brunel International will make its third appearance in the Volvo Ocean Race sailing event as a team sponsor in 2014-15.
Mars kicks off four more years with FA
Confectionery brand Mars has extended its partnership with the English Football Association by four years until July 2018.
Tinkoff Credit Systems secure main sponsorship of cycling team
Russian banking group Tinkoff Credit Systems will become the main title sponsor of Riis Cycling after founder Oleg Tinkov agreed a takeover deal for the leading UCI World Tour team.
Saxo Bank: Interview with Lars Christensen, co-CEO of Saxo Bank
Sports Sponsorship Insider spoke to Lars Christensen, co-CEO of Saxo Bank, after the announcement that Riis Cycling, the major cycling team which competed this year under the Saxo-Tinkoff name, had been acquired by Russian businessman Oleg Tinkov.
Houses for Homes moves in with Wigan Warriors
Social and extra care housing stock company Houses for Homes has reached a deal to be the main club partner of English Super League rugby league team Wigan Warriors.
Credit Agricole teams up with OGC Nice
French retail banking group Credit Agricole has confirmed a partnership with football club OGC Nice, which competes in the country's top-tier Ligue 1.
San Benedetto refreshes Serie B’s commercial portfolio
Italian mineral water brand San Benedetto has agreed a sponsorship deal with Lega Serie B, the governing body of the second division of Italian football.
Ottobock: Interview with Christin Gunkel, Ottobock’s chief marketing officer
Global prosthetics company Ottobock is close to signing sponsorship deals with at least two more global or regional Paralympic events as it continues to support Paralympic sport at the elite level.
Hellas Verona buoyed by Franklin & Marshall tie-up
Italian Serie A football club Hellas Verona has signed a deal for clothing company Franklin & Marshall to become its main sponsor for the remainder of the 2013-14 season.
Sochi to set new bar for Winter Paralympic Games, says Ottobock
Global prosthetics company Ottobock expects the organisers of the 2014 Sochi Games to take awareness of the Winter Paralympics to new heights when the Russian city hosts the event in March.
Castleford Tigers extend long-term shirt sponsorship with GMB
English Super League rugby league team Castleford Tigers has extended its kit sponsorship deal with UK trade union GMB Union for an 11th consecutive season.
Vittel rides again with Tour de France
Nestle-owned mineral water brand Vittel has extended its sponsorship of cycling’s Tour de France until 2018 after signing a new five-year deal with race organisers.
French state lottery extends backing of UCI ProTeam
French state lottery organisation Française des Jeux has extended its title sponsorship of UCI ProTeam cycling outfit FDJ.fr through 2016.