Europe

Aberdeen Asset Management, An Post, Beazley, Budweiser and Genworth Financial are the shortlisted brands in the Business-to-Community category for the 2013 ESA Excellence Awards to be decided this month.

Financial services firm J.P. Morgan Asset Management has extended its title sponsorship of the Isle of Wight’s Round the Island Race sailing event for two years, up to and including 2016.

British bookmaker Coral is likely to spend more on sports sponsorship in the next 12 months as it tries to bridge the gap between its UK retail betting market share of around 20 per cent via 1,700 betting…

German Bundesliga and Uefa Champions League champion Bayern Munich has announced a two-year sponsorship agreement with consumer products manufacturer Henkel.

German automotive manufacturer BMW has reached a deal to become an official partner of the International Luge Federation (FIL).

Household goods company and International Olympic Committee TOP sponsor Procter & Gamble is aiming for one third of its return from the London 2012 Olympics at the Sochi 2014 winter Games.

Aberdeen Asset Management, Audi AG, Evonik and Heathrow Express are the shortlisted brands in the Business-to-Business sponsorship category for the 2013 ESA Excellence Awards to be decided this month.

The European Handball Federation has reached an agreement to make mail order work-wear and protective equipment company Engelbert Strauss an official sponsor of its Euro 2014 tournaments.

Online casino and sportsbook operator BetVictor has agreed a new one-year deal to retain its title sponsorship of the 2014 Welsh Open professional ranking snooker tournament.

French cycling apparel brand G4 has entered into a two-year partnership with Cannondale Pro Cycling to provide off-bike casual clothing for the UCI ProTour team.

South Korean tire manufacturer Nexen Tire has agreed a deal to become an official sponsor of German Bundesliga top division football team VFL Wolfsburg for the remainder of the 2013-14 season.

UCI ProTour cycling outfit Team Belkin has announced it will rotate co-sponsor space on its jersey throughout the 2014 season.

Online gaming service provider Dafabet has agreed a title sponsorship deal for the 2014 Masters snooker event.

UK supermarket chain Sainsbury’s has extended its co-operation with British Athletics under a new four-year deal.

The Infront Sports & Media agency has signed a four-year extension to its contract as the marketing partner of the Vierschanzentournee ski jumping tournament.

Russian UCI WorldTour cycling team Katusha has entered into a partnership with Belgian cycling apparel manufacturer Decca.