Europe

Jonathan Kerziger, IMG Global senior vice-president of sales and marketing, responsible for the sale of 2015 Rugby World Cup sponsorship inventory, expects next year’s tournament in England to break all previous records across sponsorship revenue, as well as broadcast and ticketing income.

Scottish Pro12 rugby union team Glasgow Warriors has extended its shirt sponsorship deal with logistics specialist the Malcolm Group for the 2014-15 season.

Formula One motor racing outfit Williams has continued its recent run of sponsorship deals by announcing that Brazilian energy company Petrobras has agreed to return to the team.

The German Sailing Bundesliga (DSBL) has signed its first major partner after agreeing a sponsorship deal with automotive manufacturer Audi.

Era Immobilier, an international network of estate agents, has become an official partner of the Coupe de la Ligue football club knockout tournament in France.

Formula One motor racing team Williams has continued its commercial drive ahead of the 2014 season by renewing terms with long-time partner Oris.

French grain producer RAGT Semences has enhanced and extended its partnership with the Tour de France by agreeing to become the new title sponsor of the cycling race’s team classification.

Isotonic drinks manufacturer Lucozade Sport has agreed a three-year partnership with mass participation event organiser Nova International to sponsor its UK-long distance running property the Great Run Series.

Outdoor power tool company Stihl GB has extended its sponsorship agreement with the British Superbike Championship into a seventh year ahead of the motor cycling series’ 2014 season.

Italian spirits brand Martini is set to become the title sponsor of Formula One motor racing team Williams, according to the Autosport.com website.

Punchestown Racecourse has announced Bibby Financial Services Ireland as the title sponsor of its showpiece Gold Cup race.

Tottenham Hotspur has agreed a deal for Asian insurance company AIA Group to become the English Premier League football club’s main shirt sponsor.

Gaming technology provider Power8 has reached a deal to become an official partner of English Premier League football club Fulham.

Formula One motor racing team Williams has announced a multi-year partnership with global lifestyle protection insurer Genworth.

English Premiership rugby union team Saracens has entered into a long-term partnership with global derivatives firm CME Group.

Italian Serie A football club AC Milan has agreed a three-year partnership with Japanese IT equipment and services company Fujitsu.