Europe

McDonald’s won the Multi-National 
Award at the ESA Excellence Awards in January for its activation of the McDonald’s EURO 2012 Player Escort Programme.

Belgian Pro League football club Anderlecht has sealed three-year extensions to its agreements with main sponsors BNP Paribas Fortis and Belgacom.

Tyre supplier Dunlop has agreed a multi-year deal to extend its title sponsorship of the British Touring Car Championship (BTCC) motor-racing series.

Financial services firm Aberdeen Asset Management has expressed an interest in helping to establish and sponsor a third Scottish Pro12 rugby union team in its home town.

Outdoor resort chain Center Parcs has entered into a partnership with French Ligue 1 football club Paris Saint-Germain.

International mobile network operator Truphone has extended its sponsorship of the Caterham Formula One motor racing team.

Formula One motor racing team Marussia has signed a one-year extension to its sponsorship agreement with Swiss watch manufacturer Armin Strom.

Swiss watchmaker Maurice Lacroix has agreed to become an official club sponsor of Spanish Liga football club Barcelona in a three-year deal.

Formula One motor racing team Sauber has agreed deals to make fashion label McGregor and real estate company Pacific Ventures Dubai premium partners on the eve of the 2014 season.

Japanese automotive manufacturer Nissan is set to replace Ford as a sponsor of the Uefa Champions League club football competition, according to the Marketing Week website.

British Gas won the Business to Employee Award at the ESA Excellence Awards in January for its activation of the British Gas Swims Britain campaign.

Irish energy brand Electric Ireland won the ESA Best of Europe Category Award at the ESA Excellence Awards in January for its sponsorship of Team Ireland in the London 2012 Olympic Games.

Royal Bank of Scotland won the Social Media Award at the ESA Excellence Awards in January for its use of social media as part of its 6 Nations sponsorship.

Genworth Financial won the Business to Community Award at the ESA Excellence Awards in January for its sponsorship of the Genworth Putts4Charity campaign.

German sausage manufacturer Böklunder has agreed a three-year extension to its premium partnership deal with Bundesliga football team Schalke 04.

English Premiership rugby union team Saracens has announced that private medical insurance company PruHealth and its PruProtect with Vitality healthy living programme will sponsor the club's two ‘Derby Day’ showpiece games against Gloucester.