Europe

Wheelchair Rugby
Sponsorship & Marketing

Fan engagement and rewards platform Socios has entered into an agreement with Great Britain Wheelchair Rugby (GBWR)
Cycling
Sponsorship & Marketing

British Cycling has announced two new long-term commercial partnerships with travel specialists Destination Sport Travel and Sportive Breaks.
Cycling

British Cycling's addition of Shell to its sponsorship portfolio is part of a stagey to broaden the range of its commercial partners, reports Matthew Glendinning
Tennis
Sponsorship & Marketing

Haier, the Chinese multinational home appliance and consumer electronics firm, has become a sponsor of Roland Garros and the ATP Tour
Rugby Union
Licensing & Merchandising

The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.
Football
Sponsorship & Marketing

The Scottish Professional Football League (SPFL) has said that there are currently no plans for it to follow the lead of the English Premier League by introducing a ban on clubs signing gambling companies…
Cycling
Sponsorship & Marketing

French utility company Suez has agreed a deal to sponsor the Tour de France Femmes women’s cycling event.
Football
Sponsorship & Marketing

Premier League clubs have ‘bowed to the inevitable’ by collectively agreeing to withdraw gambling sponsorship from the front of clubs’ matchday shirts, starting after the end of the 2025-26 season.
Football
Sponsorship & Marketing

Turkish club Beşiktaş is considering a stadium naming-rights deal with a Russian company in a potentially controversial move in light of Russia’s war against Ukraine.
Football
Sponsorship & Marketing

Spanish LaLiga club RCD Espanyol has renewed its sponsorship deal with Czech automotive manufacturer Škoda. The deal covers Espanyol’s men’s and women’s teams until the end of the 2023-24 season. Šk
Rugby Union
Sponsorship & Marketing

Hotel group Accor has stepped up its backing of this year’s Rugby World Cup in France with ALL – Accor Live Limitless, its booking platform and loyalty programme, announced as an official supporter of …
Horse Racing
Sponsorship & Marketing

Betting operator Betfred has been named as the new main sponsor of two of the UK's leading flat racing classics, the Derby and the Oaks
Football
Sponsorship & Marketing

English Premier League club Chelsea has signed a seven-year agreement with California-based technology company Tempus Ex Machina
Motorsport
Industry Moves

Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer
Tennis
Sponsorship & Marketing

Beer brand Estrella Damm has agreed a five-year extension to its sponsorship deal with the Madrid Open, a top-tier ATP Masters 1000 and WTA 1000 event on the men’s and women’s tennis tours.
Football
Finance & Law

The total revenue of German professional football has increased for the first time since the outbreak of Covid-19, with the second-tier Bundesliga 2 setting a new benchmark for the 2021-22 season, but…
Football
Sponsorship & Marketing

Sports retail chain Sports Direct has been announced as the new title sponsor of the Northern Ireland Football League (NIFL) in a deal that will be worth £1m (€1.1m/$1.2m) over three years.
Golf

OlyBet's 'Official Betting Operator' deal with the DP World Tour marks a new stage in the tour's development of betting sector rights. Matthew Glendinning reports.