![Image: Rugby World Cup/France 2023](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2023/04/ALL-RWC.png?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=348)
Hotel group Accor has stepped up its backing of this year’s Rugby World Cup in France with ALL – Accor Live Limitless, its booking platform and loyalty programme, announced as an official supporter of the event.
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