Canada
DAZN unveils multi-faceted partnership with AutoTrader.ca in Canada
DAZN Group, the global sports subscription service and media company, has signed an exclusive partnership in Canada with automotive online marketplace AutoTrader.ca surrounding its Premier League coverage.
King of the North – New Balance & the NBA
To leverage its endorsement of Kawhi Leonard during the Toronta Raptor’s journey to the 2019 NBA Finals, league footwear sponsor New Balance ran a digital outdoor campaign in Toronto and San
Toronto NWHL expansion team unveils name, logo, and colors
The National Women's Hockey League expansion team in Toronto has been officially branded the Toronto Six
Law firm Fasken backs Canadian Olympic Committee
The Canadian Olympic Committee (COC) has agreed a deal for law firm Fasken to become the first-ever official legal services partner of Team Canada
The Autograph/Tim’s True Story – Tim Hortons & Hockey Canada
Launched to drive awareness of Canadian coffee chain Tim Horton’s enhanced partnership with Hockey Canada, the campaign linked the brand to Canadian legend Wayne Gretzky.
NHL joins in licensed face covering efforts
Proceeds to benefit food relief charities in both US and Canada
FanBods – Fountain Tire & the Edmonton Oilers
At the start of the 2018-19 NHL season, employee at Edmonton-based auto service/retailer Fountain Tire painted themselves in Oilers blue-and-orange and used the images to let fans create cheers for social sharing.
CPL names Derbystar its official ball provider
The Canadian Premier League has named German sporting goods manufacturer Derbystar as its official match-day and training ball provider.
Kellogg’s expands MLS association to Canada
Major League Soccer (MLS) Canada has signed a sponsorship contract with food manufacturing company Kellogg Canada, which produces Kellogg's brand products
NHL signs multi-year Canadian partnership with Pinty’s
The National Hockey League has announced a multi-year Canadian partnership with Canadian fresh and frozen consumer-ready foods company Pinty’s Delicious Foods, Inc.
72 Hours – Heineken & Formula One
For the 2018 Formula One season, Heineken activated its rights through a four-city media/influencer PR programme linking host city underground culture to F1 lifestyles.
Sonny Bill Williams given permission to cover up Betfred logo on Toronto Wolfpack jersey
Toronto Wolfpack superstar Sonny Bill Williams has been allowed to cover up the logo of Super League sponsor Betfred on his Toronto Wolfpack jersey for religious reasons.
Toronto Wolfpack extends Air Transat, Metrolinx partnerships
Canadian transatlantic rugby league team Toronto Wolfpack has extended partnerships with Air Transat and Metrolinx/GO Transit for the 2020 Super League season
Toronto Wolfpack signs Rugby Strength as main jersey sponsor
Canadian transatlantic rugby league team Toronto Wolfpack has signed Rugby Strength as its main jersey sponsor for the upcoming 2020 Super League season
Gowling builds on Commonwealth Games backing with deals in England, Canada
Law firm Gowling WLG has stepped up its backing of the Commonwealth sports movement by agreeing sponsorship deals with Commonwealth Games England and Commonwealth Games Canada
Molson Coors, NHL announce multi-year Canadian partnership
Beverage giant Molson Coors and the National Hockey League have announced a multi-year extension of their partnership, continuing Molson Canadian’s long-standing position as an official beer of the league i…
Canadian Olympic Committee to relax Rule 40 guidelines ahead of Tokyo 2020
The Canadian Olympic Committee has become the latest to offer its athletes “increased opportunity” to market their commercial sponsors at this summer’s Olympic Games, announcing that it will ease the r…
Data Snapshot: MLB 2019
Central and venue naming rights deals in Major League Baseball.