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The non-exclusive nature of tyre, fuel and lubricant sector sponsorship rights across central, event and team properties linked to the World Endurance Championship (WEC) allowed Bapco, Bahrain’s state-owned oil company, to title sponsor the season-ending 6 Hours of Bahrain race, despite the presence of Shell as the series’ Official Fuel Supplier.

The Bahrain Football Federation has sealed a long-term partnership with Macron

Taiwanese bicycle manufacturer Merida has agreed a deal to become a co-title sponsor of the newly-formed Bahrain Cycling Team.

Standard Chartered Bahrain has agreed to become one of the official sponsors of the 2013 Bahrain Marathon Relay, according to the Bahrain News Agency.