Bahrain
Gulf Air extends backing of F1’s Bahrain GP
Formula 1 has announced that Gulf Air, the national carrier of Bahrain, will continue as the title sponsor of the Kingdom’s grand prix following the renewal of a deal that has been running since the e…
Castore makes second move in cycling with Team Bahrain Victorious
UK-based sportswear brand Castore has made its second move into professional road cycling in a long-term agreement with Team Bahrain Victorious, the UCI WorldTeam that competes in the Tour de France
Search on for additional sponsors and venue as triathlon record attempt launched
Four leading triathletes, including reigning Olympic champion Alistair Brownlee, are to take part in a historic attempt to beat the record times for men’s and women’s iron distance triathlon in an eve…
Round-Up: Olympics ‘to go ahead amid pandemic’, Tencent pushes for games streaming merger, PKL teams ‘reject Star offer’, and more
Next year's Tokyo Olympics will take place even if the Covid-19 pandemic is still underway, said Toshiro Muto, chief executive of the Games' organising committee
CSM takes marketing lead on new Bahrain and Prodrive Dakar Rally entry
London-based sports marketing agency CSM has been appointed to play a major role in a new joint venture between Bahrain Mumtalakat Holding Company, the sovereign wealth fund of the Kingdom of Bahrain, …
Macron lands Bahrain football agreement
The Bahrain Football Federation has sealed a long-term partnership with Macron
New Bahrain cycling team signs title sponsor
Taiwanese bicycle manufacturer Merida has agreed a deal to become a co-title sponsor of the newly-formed Bahrain Cycling Team.
Bapco title deal no problem for WEC fuel partner
The non-exclusive nature of tyre, fuel and lubricant sector sponsorship rights across central, event and team properties linked to the World Endurance Championship (WEC) allowed Bapco, Bahrain’s state-owned oil company, to title sponsor the season-ending 6 Hours of Bahrain race, despite the presence of Shell as the series’ Official Fuel Supplier.
Standard Chartered seals Bahrain Marathon Relay deal
Standard Chartered Bahrain has agreed to become one of the official sponsors of the 2013 Bahrain Marathon Relay, according to the Bahrain News Agency.