Australia
Australian Grand Prix Corporation strikes sponsorship agreement with Marriott
The Australian Grand Prix Corporation has announced a new sponsorship deal with hotel chain Marriott
F1 Australian GP serves up three-year sponsorship with Idle Hour Vodka
The Australian Grand Prix Corporation has agreed a three-year sponsorship deal with Brisbane-based alcoholic drinks brand Idle Hour Vodka ahead of the return of the Formula 1 race next month
Allianz extends naming rights to redeveloped Sydney Football Stadium
Insurance firm Allianz will retain naming rights to the Sydney Football Stadium when the venue reopens later this year following a A$828m ($613.9m/€556.7m) redevelopment, the company has announced.
NZ Warriors allowed to extend Vodafone deal; NRL attracts record audience on Foxtel
The National Rugby League has granted permission for the New Zealand Warriors to extend their principal sponsorship deal with telco Vodafone following a long-running dispute between the franchise and the…
GIO extends naming rights to Canberra Stadium
Australian insurance provider GIO has extended its naming rights agreement for Canberra Stadium
Toyota extends Cricket Australia deal for four more years
Toyota Australia has signed a four-year sponsorship extension with Cricket Australia, covering all areas of the game, from 2022-23 to 2025-26
Sydney FC scores AFC Champions League sponsorship with MA Financial Group
Sydney FC has announced a sponsorship deal with Australian financial services firm MA Financial Group
Supercars secures Pizza Hut sponsorship
Australian motor racing series Supercars has announced a sponsorship agreement with fast-food chain Pizza Hut ahead of the beginning of the 2022 season this weekend
TikTok secures naming rights to Pakistan-Australia series
Social media service TikTok has acquired the naming rights to the upcoming Test match series between Pakistan and Australia
Storm announces “multi-million-dollar” crypto deal; Maroons strikes three-year agreement
National Rugby League franchise Melbourne Storm has announced a three-year sponsorship agreement with Australian cryptocurrency exchange platform Cointree until the end of the 2024 season
Wests Tigers secure PlayUp sponsorship; Waratahs ‘holding out for A$1m deal’
Australian rugby league franchise Wests Tigers has announced a four-year sponsorship agreement with Sydney-based betting and online gaming brand PlayUp
Poll finds one-third of AFL fans worried about gambling ads
More than a third of Australian Football League supporters are concerned about gambling adverts during AFL matches, according to a survey conducted by the AFL Fans Association
Swyftx deal marks NRL’s first cryptocurrency exchange sponsorship
Australia’s National Rugby League has signed cryptocurrency exchange Swyftx as its exclusive cryptocurrency exchange sponsor in a three-year deal, from 2022 to 2024, with a further two-year option until t…
Mars extends Ballarat stadium naming rights deal
Eureka Stadium, the 11,000-seat sports ground in the Australian city of Ballarat, will continue to be known as Mars Stadium after multinational confectionary group Mars Wrigley extended its naming rights…
Altrad adds another shirt sponsorship in Western Force deal
Super Rugby Pacific franchise Western Force has agreed a four-year sponsorship agreement with French industrial services company Altrad
Harvey Norman signs new deal as Super Rugby Pacific title sponsor
Australian retailer Harvey Norman has signed a new deal as title sponsor of Super Rugby Pacific, the new format of Super Rugby competition, for the 2022 season
Swimming Australia appoints Hawkins as commercial manager
Swimming Australia has appointed Jodie Hawkins as commercial and marketing general manager as it looks to increase the sport’s profile in the long build-up to the Brisbane 2032 Olympics.