Australia
Port Adelaide set for sustainable future with new partnership
Australian rules football club Port Adelaide has announced a new premier partnership with Clean Energy Enterprises, with the deal set to activated using the company’s South Australian operating name Solarshop.
Virgin Australia upgrades backing of domestic basketball
The Basketball Australia governing body has agreed a deal for Virgin Australia to become the official airline partner of the Women’s National Basketball League.
Macron targets glory with Perth
Sportswear manufacturer Macron has signed up as an official apparel partner of Australian A-League football club Perth Glory.
Qantas to end Socceroos naming rights deal
The Football Federation Australia (FFA) national governing body is on the look-out for a new naming rights partner for the Australia national team after the Qantas airline opted to bring an end to its long-term deal.
SCF teams up with AFL’s Richmond
Cargo container leasing company SCF Group has signed up as a development partner of AFL Australian rules team Richmond.
Analysis of Sponsorship in Australia and New Zealand – the Example of Rugby
Australia and New Zealand not only share a geographical region, a common language and a similar history but also a sporting culture in which rugby and cricket are major sports and soccer is becoming increasingly popular. This analysis of the countries provides headline data and a deeper dive into Rugby League sponsorships.
Suzuki motors on with Melbourne Storm
Suzuki has extended its premium partnership deal with Australian rugby league club Melbourne Storm for a further three years, with the new agreement running until the end of the 2016 season.
Swimming Australia loses major sponsor in wake of controversies
Energy Australia has opted to end its partnership with Swimming Australia after a series of controversies surrounding the governing body were revealed.
Optus moves to end Australian football sponsorship
Telecommunications firm Optus has moved to end its sponsorship with Football Federation Australia, bringing an end to a five-year relationship between the two parties.
Cronulla Sharks snap up kit sponsorship deals
Australian National Rugby League team Cronulla Sharks has completed two separate kit sponsorship deals with One Solutions and Pain Away.
Nib moves to extend dual Newcastle deals
Nib Health Funds has agreed a deal with the Newcastle Knights and Newcastle Jets to extend its dual sponsorship of the two clubs for the next 12 months.
Ten in talks over amended NBL rights deal
Australian commercial broadcaster Ten Network is in talks to renegotiate a rights deal for the National Basketball League, the sport’s top division in Australia.
DHL delivers Lions tour naming rights
DHL has agreed a deal with the Australian Rugby Union (ARU) to become the naming rights partner for the upcoming British & Irish Lions tour to Australia.
NRL’s Waterhouse deal collapses
The proposed sponsorship deal between bookmaker Tom Waterhouse and the National Rugby League (NRL) is believed to have collapsed, according to Australian media reports.
Cricket Australia drinks to ODI naming rights deal
Carlton & United Breweries has opted to return to one-day international cricket sponsorship after agreeing a deal with Cricket Australia to become the naming rights sponsor of ODI games in Australia.
Commonwealth Bank secures Australian Test sponsorship
The Commonwealth Bank has extended its sponsorship of the Australian cricket team's Test matches in a four-year deal.
Crown succeeds rival as Rabbitohs sponsor
The Crown Resorts casino company has succeeded rival The Star as a sponsor of the South Sydney Rabbitohs NRL rugby league team in a three-year deal, from 2014-16.
Qantas extends Australian Olympic team partnership
Qantas has extended its sponsorship of the Australian Olympic Committee.