Australia
Hitec Drainage clears the way for enhanced Sydney FC deal
Australian A-League football team Sydney FC has reached a technical sponsor agreement with wastewater specialist Hitec Drainage for the 2014-15 season.
Massey Ferguson ploughs on with Melbourne Rebels
Agricultural equipment manufacturer Massey Ferguson has extended its commercial partnership with Australian Super Rugby franchise Melbourne Rebels for another two seasons.
Adelaide United eyes Chinese market with Datong deal
Australian A-League football team Adelaide United has secured a two-year sponsorship deal with Chinese-owned construction developer Datong Australia.
Etihad Airways transfers to Melbourne City
Australian A-League football team Melbourne City has announced a five-year deal to make Abu Dhabi airline Etihad Airways its principal partner.
NRL’s Sharks snap up LabourHealth shirt deal
Australian rugby league team the Cronulla Sharks has secured on-site workforce safety management company LabourHealth as its shirt sponsor for the remainder of the 2014 National Rugby League season.
Land Rover extends Brumbies deal
British multi-purpose vehicle manufacturer Land Rover has extended its sponsorship of Super Rugby franchise the Brumbies.
NRL’s Cowboys clean up with new major sponsor
Australian cleaning company Brisclean has become a major sponsor of National Rugby League team the North Queensland Cowboys.
BLK to make A-League debut with Newcastle Jets
Australian A-League football team Newcastle Jets has signed a three-year partnership with BLK to make the sportswear manufacturer its official apparel supplier.
Sydney Swans take flight with Skyscanner
AFL Australian rules football team Sydney Swans has entered into a one-year partnership with global travel search company Skyscanner.
AFL’s Fremantle secure extension with major sponsor
Fremantle Dockers, which compete in the Australian Football League, the top division of Aussie rules, have extended a sponsorship deal with staffing, maintenance and facility management firm Programmed until the end of the 2018 season.
Asteron Life expands ARU partnership
Insurance company Asteron Life has expanded its partnership with the Australian Rugby Union to include support of a new community coaching programme.
Subaru Australia on board for Tour Down Under
The Australian arm of Japanese automotive manufacturer Subaru has signed a three-year deal to become the vehicle sponsor of UCI ProTour cycling event the Tour Down Under.
PGA of Australia tops up Coca-Cola Amatil partnership
The PGA of Australia golf organisation has agreed a five-year extension to its partnership with the Coca-Cola Amatil beverage group.
Huawei extends ties with first major sporting partner
Australian National Rugby League team the Canberra Raiders have signed a one-year extension to their major sponsorship agreement with Chinese telecommunications firm Huawei.
Kyocera moves into NRL with Sea Eagles
Australian National Rugby League team Manly Warringah Sea Eagles has unveiled Korean electronics company Kyocera as its official shorts sponsor.
Coffee partnership boosts Orica-GreenEDGE
Australian UCI WorldTour cycling team Orica-GreenEDGE has agreed a new partnership with coffee maker Cape York Coffee.
ARU stays with hotel partner
The Australian Rugby Union has extended its partnership with multinational hotels company InterContinental Hotels Group until the end of 2016.
Choice Hotels extends PGA of Australia partnership
The PGA of Australia golf organisation has extended its partnership with hotels company Choice Hotels until April 2016.