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Hitec Drainage clears the way for enhanced Sydney FC deal

Australian A-League football team Sydney FC has reached a technical sponsor agreement with wastewater specialist Hitec Drainage for the 2014-15 season.

Under the deal, Hitec Drainage will benefit from branding space on the matchday clothing worn by coaching staff and within the Sydney FC coaches’ technical area.

Additionally, the company will receive hospitality, ticketing and other marketing benefits.

Hitec has been a partner of Sydney FC for a number of years, but has now elected to expand its relationship with the club.

Sydney FC’s front-of-shirt sponsor, online travel agency Webjet, signed a two-year extension to its sponsorship of the club earlier this year, while housing company Beechwood Homes and freight and logistics company StarTrack sealed three-year deals for the team’s sleeve and back jersey branding spaces respectively.