Australia
Drummond Golf expands support of Golf Australia
Specialist off-course golf retailer Drummond Golf is to expand its support of Golf Australia after agreeing to become a major partner of the national governing body.
Adelaide Crows extend Toyota partnership
The Australian Football League’s (AFL) Adelaide Crows Aussie rules club has extended a partnership with car maker Toyota.
Hopman Cup to return without Hyundai
Korean automotive company Hyundai has ended its long-running sponsorship of the Hopman Cup less than six months before the 2015 edition of the Australian tennis tournament.
QBE invests in Sydney Swans renewal
Insurance group QBE has extended its principal partnership with AFL Australian rules football team Sydney Swans by three years until the end of 2019.
NBL team slam-dunks partnership
Australian National Basketball League team Melbourne United has agreed a deal for training and community development organisation Community Training Initiatives (CTI) to become its main sponsor.
Brisbane Roar nets Pauls renewal
Australian dairy producer Pauls has signed a two-year extension to its platinum partnership with A-League football champion Brisbane Roar.
Virgin Australia lays up Basketball Australia partnership
Commercial airline Virgin Australia has agreed a two-year partnership with the Basketball Australia governing body that extends through to 2016.
Big Bash champion signs up new principal partner
Australian telecommunications company Amcom has signed up as the new joint principal partner of the Perth Scorchers, the reigning champion of the Big Bash League Twenty20 cricket competition.
Nib stays onside with NRL’s Knights
Australian National Rugby League team Newcastle Knights has agreed a three-year extension to its long-standing sponsorship agreement with private health insurance company Nib.
Meriton stays on with Wests Tigers
Australian residential development company Meriton has signed a one-year extension to its sponsorship of embattled National Rugby League team Wests Tigers.
NRL’s Sharks bolster shirt sponsors with Enzed signing
Australian National Rugby League team Cronulla Sharks has announced hydraulic hose and fitting supply company Enzed as its back-of-jersey sponsor for the remainder of the 2014 season.
Airbnb teams up with Basketball Australia
Online travel accommodation service Airbnb has penned a new deal to become the title sponsor of Basketball Australia’s men’s national team programme.
Australian Paralympic Committee retains 2XU partnership
Sports performance clothing manufacturer 2XU has extended its partnership with the Australian Paralympic Committee through until the end of 2016.
Telstra connects with FFA for All-Star game
Football Federation Australia has reached an agreement for telecommunications company Telstra to be the front-of-shirt sponsor when its A-League All Stars play Italian Serie A champion Juventus at Sydney’s ANZ Stadium on August 10.
Mondiale acquires naming rights to Auckland Aces
Logistics services company Mondiale has agreed to become the naming rights partner of New Zealand first class cricket club the Auckland Aces.
Buildcorp seals title sponsorship of new Australian rugby tournament
Construction services provider Buildcorp has signed up as the title sponsor of the new National Rugby Championship in Australia.
Golf Australia checks in with Accor Hotels
Accor Hotels Australia, a subsidiary of French hotel group Accor, has entered into a sponsorship deal with the Golf Australia national governing body.
Queensland Bulls step forward with FootDr
Podiatry group FootDr has agreed a two-year deal to become the major sponsor of Australian cricket team Queensland Bulls.