Australia
Wests Tigers expand Brydens partnership
Australian National Rugby League club Wests Tigers has extended a partnership with Brydens Lawyers.
NBL pens ISC partnership
Australia’s National Basketball League has announced ISC as its official apparel partner.
AFL adds new commercial category with Coates Hire
The AFL Aussie rules league has opened up a new commercial category after entering into a partnership with national equipment hire company Coates Hire.
Suncorp extends commitment to Queensland Rugby League
Queensland Rugby League, the governing body of the sport in the Australian state of Queensland, has extended its partnership with domestic finance, insurance and banking corporation Suncorp.
NRL’s Titans go on the road with new partner
Australian NRL rugby league team the Gold Coast Titans has agreed a two-year sponsorship deal with international infrastructure company Global Road Technology.
AFL Europe to terminate controversial deal with Royal Brunei Airlines
The AFL Aussie rules league has moved to end a sponsorship deal between its affiliated league in Europe and Royal Brunei Airlines in the wake of controversy surrounding the adoption of Sharia laws in the southeast Asian country.
Penrith Panthers drive forward with Hertz renewal
Australian NRL rugby league team the Penrith Panthers has renewed its partnership with car rental brand Hertz.
ICC toasts Wolf Blass deal for World Cup
The International Cricket Council has reached a sponsorship agreement with Australian winery Wolf Blass for its 2015 World Cup.
Australian Hockey League brings in presenting sponsor
Australian IT company Premier Technology Solutions has agreed a two-year deal to become the presenting sponsor of the Australian Hockey League under a wider deal with the Hockey Australia governing body.
NRL’s Roosters insured with new sleeve sponsor
Australian NRL rugby league team the Sydney Roosters has entered into a sponsorship deal with global insurer QBE Insurance.
Nissan shares consistency goal with City Football Group
Carmaker Nissan has signed a five-year deal with City Football Group (CFG), the first such sponsorship signed by the joint football enterprise.
St. George Bank converts Queensland Reds renewal
Financial institution St. George Bank has signed a three-year extension to its naming sponsorship of Australian Super Rugby side Queensland Reds.
Adelaide United sustains shirt sponsor deal
Australian A-League football team Adelaide United has announced a two-year extension to its shirt sponsorship deal with recycling and waste management company Veolia.
CTI signs up as major partner of Melbourne Victory
Australian A-League football team Melbourne Victory has appointed customised training and assessment programmes company Community Training Initiatives as its new joint-principal partner.
Sydney Swans drive forward with Volkswagen extension
AFL Australian rules football team Sydney Swans has signed an extension to its partnership with German automotive company Volkswagen.
Hisense secures extended Australian Open return
Chinese television and refrigeration manufacturer Hisense has extended its sponsorship agreements relating to the Australian Open tennis tournament by three years.
Brisbane Roar links up with Umbro
Australian A-League football club Brisbane Roar has announced an agreement with sportswear company Umbro.
Melbourne Rebels extend with university partner
Australian Super Rugby team Melbourne Rebels has sealed an expanded agreement for the University of Melbourne to continue as its official university partner across the next two seasons.