Australia
Rolex makes time for Australian Grand Prix
Swiss watch manufacturer Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a third consecutive year.
Volkswagen bolsters tennis ties with Hopman Cup deal
German automotive manufacturer Volkswagen has enhanced its presence at Australian tennis events by becoming the official vehicle partner of the Hopman Cup national team tournament.
AFL’s Swans bank Citi extension
The Sydney Swans AFL Aussie rules club has extended its major partnership deal with US multinational banking and financial services corporation Citi.
MRF takes Global Partner rights for ICC World Cup
The International Cricket Council, world cricket’s governing body, has signed three major deals for rights connected with the 2015 ICC World Cup to be held in Australia and New Zealand in February and March next year.
CGU Insurance seals Waratahs partnership
The New South Wales Waratahs rugby union club in Australia has struck a partnership with insurance company CGU Insurance.
Musashi strengthens links with Melbourne Rebels
Supplement supplier Musashi has penned an expanded commercial partnership with Australia-based Super Rugby franchise the Melbourne Rebels.
Western Force gets behind responsible drinking programme
Rugby Western Australia and its Super Rugby franchise Western Force have become the latest sports organisations to back the state government’s responsible drinking initiative.
AFL’s Collingwood refuels with United Petroleum
AFL Aussie rules club Collingwood has reached a three-year deal, from 2015 to 2017, to make fuel retailer United Petroleum a major partner.
World Superbikes seals insurance partnership for season opener
Australian insurance company Swann Insurance has struck a deal to become the main sponsor of the opening round of the 2015 Superbike World Championship (WSBK).
Telstra connects with Football Federation Australia
Football Federation Australia has signed telecommunications company Telstra as a major partner.
Bundaberg Rum gets Cricket World Cup shot
The International Cricket Council has reached an agreement to make rum brand Bundaberg Rum an official partner of its 2015 World Cup.
Newpave lays down sponsorship terms for NRL’s Knights
Asphalt contracting specialist Newpave Asphalt has agreed a shirt sponsorship deal with Australian National Rugby League team Newcastle Knights.
Australian Open secures partner for new initiative
Australian government-owned organisation the Transport Accident Commission (TAC) is to become a partner of a new initiative that will take place at the 2015 Australian Open grand slam tennis tournament.
Ricoh signs up for Waratahs’ Super Rugby defence
Japanese imaging and electronics company Ricoh has agreed a shirt sponsorship deal with Australian club NSW Waratahs for the 2015 Super Rugby season.
Nib Health Funds: Growing customer base through brand recognition
Australian private health insurer Nib Health Funds is using brand recognition from sports sponsorship to grow its customer base.
NRL’s Dragons secure triple extension
Australian National Rugby League team St George Illawarra Dragons has extended partnerships with three of its jersey sponsors.
Port Adelaide milks new partnership deal
AFL Australian rules football club Port Adelaide has made flavoured milk manufacturer Oak a premier partner under a multi-year deal.
Harvey Norman on-side for NRL All Stars renewal
Home goods retailer Harvey Norman has signed a three-year extension to its title sponsorship of the National Rugby League’s All Stars match.