Volkswagen bolsters tennis ties with Hopman Cup deal

German automotive manufacturer Volkswagen has enhanced its presence at Australian tennis events by becoming the official vehicle partner of the Hopman Cup national team tournament.

Volkswagen’s latest partnership comes after it joined forces with the Brisbane International, International Sydney and Kooyong Classic events in 2013. The Hopman Cup, Brisbane International and International Sydney are part of the Australian Open Series, which builds towards the first of tennis’ four annual grand slam tournaments.

Under the Hopman Cup deal, the terms for which were not disclosed, Volkswagen will supply a fleet of 25 vehicles to transport players and officials around Perth when next year’s mixed national team event takes place from January 4-10.

Volkswagen will also benefit from on-site activations at Perth Arena, where it will give those in attendance the chance to win its Polo 66TSI Trendline model and serve as the naming sponsor for a selection of fan participation promotions.

Volkswagen Australia general manager marketing Ben Wilks said: “It just wouldn’t be an Australian summer without the tennis, and we’re thrilled to be further expanding our relationship with the sport to include the Hopman Cup. We continue to see tennis as a great way to showcase our range and the innovative technologies we offer in our vehicles, and we can’t wait to bring exciting Volkswagen experiences to tennis fans throughout the summer.”

France is the reigning champion of the Hopman Cup with Jo-Wilfried Tsonga and Alize Cornet defeating Poland’s Agnieszka Radwańska and Grzegorz Panfil in last year’s final.