Australia
Gold Coast Suns secure new kit partner
Sports apparel and footwear company XBlades has entered into a multi-year partnership with AFL Aussie rules football team the Gold Coast Suns.
XXXX enters AFL with Lions deal
AFL Aussie rules football team the Brisbane Lions has entered into a partnership with local beer brand XXXX.
Melbourne Victory seals Adidas extension
Australian A-League football club Melbourne Victory has extended its partnership with German sportswear giant Adidas.
Kumho upgrades PGA of Australia partnership
Korean tyre manufacturer Kumho has extended and expanded its partnership with the PGA of Australia golf organisation.
Gold Coast 2018 gears up for Hard Yakka ahead of Commonwealth Games
Australian clothing brand Hard Yakka has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will take place in the country’s Gold Coast region.
Sponsors sign on as AFL women’s league debuts
Aussie rules football league the AFL has agreed a new partnership with sporting goods and equipment retailer Rebel as its new women’s competition commenced today (Friday).
Sea Eagles court controversy with new sponsorship
Australian NRL rugby league club the Manly Warringah Sea Eagles has entered into a stadium naming rights and jersey sponsorship deal with gambling company Lottoland.
ARU scrums down with Aon, SOS
The Australian Rugby Union has agreed a wide-ranging four-year partnership with British professional services giant Aon, alongside a three-year deal with sports hydration company SOS.
NRL’s Roosters set commercial benchmark with new kit sponsor
Australian NRL rugby league club the Sydney Roosters has agreed a kit sponsorship deal with commercial and residential glass replacement company Magic Glass.
Nitro Athletics bags naming-rights partner
Australian supermarket chain Coles has taken on naming rights to the inaugural event of the recently-launched Nitro Athletics sports entertainment series.
Western Force stays safe with new main sponsor
Australian Super Rugby franchise Western Force has named Western Australia’s Road Safety Commission as its naming-rights partner for the 2017 season.
AFL’s Crows replace BLK with ISC
AFL Aussie rules football team the Adelaide Crows has agreed a kit partnership with Australian sportswear manufacturer ISC.
NRL’s Cowboys upgrade Allara Learning partnership
Australian NRL rugby league club North Queensland Cowboys has agreed a kit sponsorship deal with national education and training provider Allara Learning.
Swimming Australia replaces long-serving Speedo with Arena
The Swimming Australia national governing body has entered into a partnership with Italian swimwear brand Arena.
Lions become latest AFL team to find BLK replacement
US sportswear brand Majestic Athletic has agreed a kit partnership with AFL Aussie rules football team the Brisbane Lions.
Melbourne FC seals extension with New Balance
US sportswear company New Balance has renewed its partnership with AFL Aussie rules football team Melbourne FC.
NRL’s Dragons light up with new shirt sponsor
Australian NRL rugby league club St George Illawarra Dragons has agreed a shirt sponsorship deal with lighting products manufacturer and distributor Domus Lighting.
NBL nets extension with apparel partner
The Australian National Basketball League club competition has extended its partnership with US sportswear manufacturer Mitchell & Ness.