Australia
Ladbrokes enhances NRL presence with Knights deal
Bookmaker Ladbrokes has entered into a partnership with Australian NRL rugby league club, the Newcastle Knights.
NRL’s Roosters renew with major partner
Australian NRL rugby league club Sydney Roosters has extended its partnership with poultry food products manufacturer Steggles.
AFL’s Collingwood hails record sponsor deal
AFL Aussie rules football team Collingwood has signed a lucrative extension to its partnership with insurance company CGU.
Gatorade continues AFL partnership, extends backing to women’s league
PepsiCo-owned isotonic drinks brand Gatorade has extended its partnership with the AFL Aussie rules football league.
Brumbies rekindle ties with University of Canberra
Australian Super Rugby franchise the Brumbies has renewed its shirt sponsorship deal with the University of Canberra.
Supercars Championship partners with Shell, Porsche
Australian motor-racing series the Supercars Championship has agreed sponsorship deals with oil and energy giant Shell and German automotive company Porsche.
Ladbrokes extends with NRL’s Titans
Australian NRL rugby league team the Gold Coast Titans has extended its partnership with bookmaker Ladbrokes.
NRL champions sign new naming-rights sponsor
Australian NRL rugby league team the Cronulla Sharks has announced solar energy company Opal Solar as its new naming-rights partner.
Steeden signs on as ball partner of RLWC
Australian sporting goods manufacturer Steeden has been unveiled as the official match ball of the 2017 Rugby League World Cup.
Aussie Apples claims first with Netball Australia tie-up
The Netball Australia national governing body has agreed a sponsorship deal with Aussie Apples.
Bang & Olufsen enter AFL with Richmond
AFL Aussie rules football team Richmond has signed a kit sponsorship deal with audio-visual and entertainment brand Bang & Olufsen.
Tourism Australia backs AFL’s China game
Tourism Australia has agreed a deal to sponsor the AFL Aussie rules football league’s upcoming game in China.
Queensland Reds sign sponsor ahead of new Super Rugby season
Australian Super Rugby franchise the Queensland Reds has secured a kit sponsorship deal with employment services company Smartgroup.
Gold Coast 2018 links up with Isentia
The 2018 Gold Coast Commonwealth Games multi-sport event has signed a new partnership deal with media monitoring and analysis company Isentia.
NRL’s Eels construct new shirt sponsorship
Australian NRL rugby league team the Parramatta Eels has agreed a shirt sponsorship deal with property development and construction company Aland Developments.
Vodafone returns to sponsor Super Rugby in Australia
Telecommunications company Vodafone has agreed a deal with the Australian Rugby Union to sponsor the Super Rugby club competition in the country.
Rugby League World Cup books AccorHotels deal
The AccorHotels chain has signed a partnership with the organisers of the 2017 Rugby League World Cup.
Gold Coast 2018 clocks up first top-tier partner
Swiss watch brand Longines has signed on as the first international tier one partner of the 2018 Commonwealth Games, which will be hosted by the city of Gold Coast, Australia.