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NRL’s Eels construct new shirt sponsorship

Australian NRL rugby league team the Parramatta Eels has agreed a shirt sponsorship deal with property development and construction company Aland Developments.

The company’s branding will feature on the sleeves of the Eels’ jerseys as part of the agreement.

The length of the partnership was not disclosed, but the agreement will at least cover the 2017 NRL season, which begins next month.

Aland general manager Alex Picalovski said: “We have built a very successful development and building corporation that aims to be the leader in its field which is why we see the alliance with the Parramatta Eels as a great fit for both organisations and we look forward to a long lasting relationship.”