Bang & Olufsen enter AFL with Richmond

AFL Aussie rules football team Richmond has signed a kit sponsorship deal with audio-visual and entertainment brand Bang & Olufsen.

The deal names Bang & Olufsen as Richmond’s official audio-visual partner. The company’s logo will appear on Richmond’s match-day shorts as part of the agreement, which will initially cover the 2017 and 2018 seasons.

Bang & Olufsen will also be promoted across Richmond’s video and social media channels, and have a presence in the team’s changing rooms on match days.

“This new partnership will focus on engaging and connecting with Richmond, AFL and the broader community,” Richmond chief executive Brendon Gale said.

“Both Bang & Olufsen and Richmond are iconic brands with a rich history in tradition and innovation and through our football club, we hope to educate members and fans about the Bang & Olufsen brand and its products.”

The deal marks Bang & Olufsen’s first partnership with an AFL team.