Australia
Gold Coast Titans land new main sponsor
Australian NRL rugby league club the Gold Coast Titans has named TFH Hire Services as its new principal partner.
Land Rover extends backing of Super Rugby’s Brumbies
British multi-purpose vehicle manufacturer Land Rover has renewed its partnership with Australian Super Rugby franchise the Brumbies.
Brisbane Heat renews with major sponsor
Australian Big Bash League Twenty20 cricket team the Brisbane Heat has extended its kit sponsorship deal with home appliances manufacturer Betta Home Living.
UCI WorldTour team brings in new title sponsor
UCI WorldTour cycling team Orica-Scott will be known as Mitchelton-Scott from next year after a naming-rights deal was signed with Australian winery Mitchelton.
Rebel extends title sponsorship of Women’s Big Bash
Sports retail store chain Rebel has renewed its title sponsorship of Australian Twenty20 cricket competition the Women’s Big Bash League.
Vegemite backs Australian Open
Australian food spread brand Vegemite has entered into a partnership with the Australian Open tennis tournament.
Australian rugby league clubs sign jersey sponsorship deals
Financial services company Intrust Super has agreed a sponsorship deal with the Queensland Maroons, while fellow Australian rugby league club the St George Illawarra Dragons has renewed its naming-rights partnership with St.George Bank.
State of Origin’s Blues sign main sponsor, kit partner
Australian rugby league team the New South Wales Blues has signed a main sponsorship deal with Brydens Lawyers and a kit supplier partnership with sports apparel company Canterbury.
Sydney Sixers sign new kit sponsor
Australian Big Bash League Twenty20 cricket team the Sydney Sixers has agreed a kit sponsorship deal with Japanese tyre manufacturer Toyo Tires.
Hublot partners with Cricket Australia for Ashes summer
Swiss watchmaker Hublot has agreed a deal to sponsor the Cricket Australia national governing body.
Port Adelaide builds up ties with Chinese business
AFL Aussie rules football club Port Adelaide has extended its partnership with property development company Greaton, through which the Haneco Lighting firm will sponsor the team’s polo shirts.
Gold Coast 2018 hires latest partner
Workforce solutions provider Kelly Services has signed on as the latest sponsor of the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.
Philadelphia 76ers land first international partner
NBA basketball franchise the Philadelphia 76ers has agreed a sponsorship deal with Australian meat products manufacturer Four’N Twenty.
Cricket Australia renews Toyota partnership
Japanese automotive manufacturer Toyota has extended its partnership with the Cricket Australia national governing body.
Gold Coast Suns sign new major partner
AFL Aussie rules football team the Gold Coast Suns has named travel insurance company Cover-More as a major sponsor of the club.
Wrigley steps up Big Bash backing
Chewing gum brand Wrigley has upgraded its sponsorship of the Big Bash League to become a an official partner of the Australian Twenty20 cricket competition.
Big Bash renews with Nickelodeon
Australia’s Big Bash League Twenty20 cricket tournament has renewed its partnership with children’s entertainment brand Nickelodeon.
Aland becomes main sponsor of Parramatta Eels
Residential property development and construction company Aland has upgraded its partnership with the Parramatta Eels by becoming the Australian NRL rugby league team’s new main sponsor.