Residential property development and construction company Aland has upgraded its partnership with the Parramatta Eels by becoming the Australian NRL rugby league team’s new main sponsor.
In February, Aland agreed a deal to serve as the Eels’ sleeve sponsor for the 2017 season, and halfway through the campaign the company added back-of-shirt branding to the partnership.
Under the new agreement, which covers the 2018 and 2019 NRL seasons, Aland’s branding will feature on the front and back of the Eels’ shirts.
Aland founder Andrew Hrsto said: “We have a great relationship with the Eels and have seen positive results from our investment in the short time we have been partners with the Eels. We look forward to continuing a strong commercial relationship with the Eels and working together to achieve our business objectives.”