Asia
Barcelona renews Asian-focused partnerships
Spanish Liga champion Barcelona has renewed commercial agreements in south-east Asia with Thai beer brand Chang and shampoo brand Head and Shoulders.
Indosat connects with Inter Milan and Arsenal
English Premier League club Arsenal and Italian Serie A team Inter Milan have secured partnerships with Indonesian telecommunications operator Indosat.
Chinese Football Association reveals new partnerships
The Chinese Football Association has unveiled carmaker Changan Ford and smartphone manufacturer Gionee as new commercial partners.
Hero seals title sponsorship of Hockey World League final
Motorcycle manufacturer Hero has been unveiled as the title sponsor of the 2015 Hockey World Cup League final in Raipur, India.
TM establishes strong connection with Malaysian football
The Football Association of Malaysia has reached an agreement for telecommunications company Telekom Malaysia to become a major sponsor of club football in the country and take on rights for the national team.
WBSC secures sponsors for Japan’s U-18 Baseball World Cup
Japanese petroleum company JX Nippon and pharmaceutical firm Otsuka have reached agreements with the World Baseball Softball Confederation to serve as official sponsors of the 2015 U-18 Baseball World Cup.
Maybank pulls out of Malaysian Open title sponsorship
Financial services company Maybank has withdrawn from its long-standing title sponsorship of the Malaysian Open golf tournament.
Indian cricket profits as digital economy heats up
Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.
Jiuxian deal highlights Inter’s regional ambition
Japan Post links up with Tokyo 2020
Japan Post Holdings has been unveiled as the latest partner of the Tokyo 2020 summer Olympic Games.
Singapore Airlines maintains backing of nation’s F1 race
Singapore Airlines has agreed an extension to its title sponsorship deal with Formula One’s Singapore Grand Prix.
Odds favour Manchester United through Donaco partnership
English Premier League football club Manchester United has signed an Asian-focused partnership with casino resort company Donaco International.
Dayun Group on starting line for Beijing 2015
Chinese automobile manufacturing and real estate conglomerate Dayun Group has reached a commercial agreement with the Beijing 2015 IAAF World Athletics Championships.
Shell extends title sponsorship of MotoGP’s Malaysian round
Multinational oil and gas company Shell has extended its title sponsorship of the Malaysian round of the MotoGP World Championship motorcycling series.
Manchester United nets Korean gaming partner
English Premier League football team Manchester United has agreed a commercial deal with Korean-based online games developer and publisher Nexon.
Yamato Holdings unveiled as Tokyo 2020 partner
Transport company Yamato Holdings has been unveiled as the latest official partner of the Tokyo 2020 summer Olympic Games.
Manchester City enters into global partnership with Korean tyre firm
English Premier League football club Manchester City has secured a global partnership with South Korean tyre and rubber tubing manufacturer Nexen Tire.
Cricbuzz called up for Sri Lanka v India series
Specialist cricket website Cricbuzz will serve as the title sponsor of the forthcoming Test match series between Sri Lanka and India.