English Premier League football club Manchester United has signed an Asian-focused partnership with casino resort company Donaco International.
Terms of the deal were not disclosed, but it makes Donaco the club’s first ever official casino resort partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea.
The agreement will see the two organisations work together to connect with the club’s claimed 325 million-strong fanbase across Asia, through the use of exclusive United content and branding.
Donaco managing director Joey Lim said: “Through our partnership with Manchester United, we look forward to delivering compelling marketing campaigns to better engage with our customers and fans and help expedite our growth and footprint across the region.”