Asia

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a partnership with South Korean ticketing services company Interpark Corporation.

Sanzar, which operates rugby union tournaments featuring teams from South Africa, Australia, New Zealand, Singapore and Japan, has extended a partnership with InterContinental Hotels Group.

The Infront Sports & Media agency, exclusive marketing partner of China’s CBA Professional Basketball League, has confirmed Swiss watch brand Tissot as the new official timekeeper of the CBA League.

Japanese gas appliances manufacturer Rinnai has agreed a deal to sponsor the 2015 Fifa Club World Cup football tournament.

The Singapore National Olympic Council has entered into a partnership with health club group Fitness First.

The International Premier Tennis League (IPTL) has entered into a new three-year partnership with Qatar’s national carrier Qatar Airways.

The Taipei City Government (TCG), the body that governs the capital of Chinese Taipei, has agreed a deal to sponsor the World Baseball Softball Confederation’s inaugural Premier12 tournament, which is currently taking place in the country and Japan.

The Chinese Football Association has entered into a partnership with electrical goods manufacturer Skyworth.

The Asian Football Confederation (AFC) has entered into a multi-year partnership with German tyre manufacturer Continental.

Luxury watch brand Tag Heuer has terminated its partnership with the Chinese Basketball Association – less than a month after signing a deal to become the body’s official timekeeper.

International Premier Tennis League franchise the Singapore Slammers has named property developer OUE as its new title sponsor.

Indian digital payments platform FreeCharge has agreed a deal with the Board of Control for Cricket in India to become a partner of the Indian Premier League Twenty20 cricket competition.

Energy drinks brand Red Bull has entered into a partnership with the Chinese Super League, the top tier of football in the country.

Spanish LaLiga football club Barcelona has sealed a regional sponsorship deal in Southeast Asia with air fresheners brand Ambi Pur.

International education company EF Education First has furthered its connection to the Olympic Movement by entering into a partnership with the PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games.

Organisers of the upcoming ASEAN Para Games in Singapore have agreed a partnership with automotive group Cycle & Carriage.