Asia
Sevilla teams up with Japanese travel agency
Japanese travel agency HIS has agreed a sponsorship deal with Spanish LaLiga football club Sevilla.
China Arena Football League signs equipment partner
US sports equipment manufacturer Xenith has agreed a supplier partnership with the China Arena Football League, the country’s first professional American football league.
Panasonic title sponsors Jaguar’s Formula E entry
Japanese electronics giant Panasonic has been unveiled as the title sponsor of British automotive marque Jaguar’s entry into Formula E, while US manufacturing company Lear Corporation will also partner its efforts in the electric car-racing series.
Kuala Lumpur 2017 lands new partner
Drinks products manufacturer Milo has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in the Malaysian capital of Kuala Lumpur.
AFC brokers partnership with UAE Exchange
Foreign exchange and payment solutions company UAE Exchange has entered into a partnership with the Asian Football Confederation.
JP Morgan expands squash portfolio with China event
Financial services company JP Morgan added to its squash portfolio over the weekend by serving as the title sponsor of the China Squash Open event.
Tag Heuer adds AFC to football portfolio
Swiss watch manufacturer Tag Heuer has entered into a partnership with the Asian Football Confederation.
VoIP Defender extends backing of World Junior Curling Championships
Business communications and networking firm VoIP Defender has signed on as the title sponsor of the 2017 World Junior Curling Championships.
China suits up for World Cup qualifying campaign
Italian fashion house Ermenegildo Zegna has entered into a partnership with the Chinese Football Association.
BCCI partner Paytm backs US-staged India-West Indies series
The Board of Control for Cricket in India has said e-commerce firm Paytm will serve as the title sponsor of this weekend’s Twenty20 cricket matches between India and the West Indies, which will be held in the United States.
From Samba to Super Mario – a look ahead to Tokyo 2020
Insight from John Scurfield, head of MediaCom Sport & Entertainment UK, on the challenges for Olympic sponsors ahead of Tokyo 2020
Panasonic connects with Tokyo 2020 Paralympics
Japanese electronics company Panasonic has agreed a deal to sponsor the 2020 summer Paralympic Games, which will take place in Tokyo.
Malaysian golf showpiece banks extension with title sponsor
Financial services company CIMB Group has extended its title sponsorship of the CIMB Classic golf event, which is held annually in Kuala Lumpur, Malaysia.
Ping An upgrades deal with Chinese Football Association
Chinese insurance company Ping An has upgraded its partnership with the Chinese Football Association.
Fun88 returns to Tottenham ahead of new season
English Premier League football club Tottenham Hotspur has entered into a partnership with online gaming company Fun88.
Red Bull extends backing of Honda’s MotoGP outfit
Honda Racing Corporation has extended a partnership with energy drinks brand Red Bull for its Repsol Honda MotoGP motorcycling team.
Indonesian Masters banks title sponsor
Financial services company Bank Negara Indonesia has agreed a deal to become title sponsor of the 2016 edition of the Indonesian Masters golf event.
PyeongChang 2018 secures two new suppliers
Korean travel agency Hanjin Travel and the Hanwha Corporation conglomerate have agreed deals to become official suppliers of the PyeongChang 2018 winter Olympic and Paralympic Games.