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Tag Heuer adds AFC to football portfolio

Swiss watch manufacturer Tag Heuer has entered into a partnership with the Asian Football Confederation.

The deal names Tag Heuer as the official timekeeper and official watch of the AFC’s national competitions.

The events covered by the agreement include the final round of Asian qualifying for the 2018 Fifa World Cup in Russia, the 2018 Women’s Asian Cup, the 2019 Asian Cup and the 2020 U23 Championship.

AFC general secretary Dato’ Windsor John said: “The AFC’s competitions are growing in terms of competition and excitement, with more and more fans watching in the stadiums and on television and it is a testament to the strength of the game in Asia that we have agreed this partnership with Tag Heuer.”

Tag Heuer already has a strong presence within football and holds partnerships with the English Premier League, Spanish LaLiga and German Bundesliga club competitions.