Asia

South Korean conglomerate CJ Corporation’s 10-year title investment in a new PGA Tour tournament in South Korea is a signal of intent for the brand’s international expansion plans.

Thai-based sports apparel and equipment company FBT has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in Kuala Lumpur, Malaysia.

Private banking and asset management group LGT has agreed a partnership with the Infront Sports & Media agency to sponsor three leading events organised by the World Curling Federation.

Chinese e-commerce company Alibaba will continue to serve as the presenting sponsor of the Pac-12 China Game after agreeing a wide-ranging two-year extension to its partnership with the US college sports conference.

Dongfeng Motor Corporation has been named as the title sponsor of a Chinese team that will compete in the 2017-18 edition of the Volvo Ocean Race sailing event.

Bangladeshi steel company AKS has acquired title sponsorship rights to the 2016 season of domestic Twenty20 cricket competition the Bangladesh Premier League.

South Korean tyre manufacturer Nexen has agreed deals to sponsor a number of leading winter sports competitions as it seeks to strengthen its brand and increase sales of winter products.

LaLiga, the organising body of club football in Spain, has entered into a partnership with the Hacienda y Viñedos Marques del Atrio winery.

Japanese printing companies Dai Nippon and Toppan have signed on as sponsors of the Tokyo 2020 summer Olympic and Paralympic Games.

Oil and gas company ExxonMobil has doubled up on its non-motorsports portfolio, again in basketball, securing a multiyear deal with the National Basketball Association.

Mobile phone manufacturer Vivo’s growing Chinese market share was key to its deal to become the Official Mobile Phone Partner of the NBA in China and replace domestic rival ZTE.

Oil and energy giant Shell has agreed a deal to continue as the title sponsor of the Malaysian round of the MotoGP World Championship motorcycle-racing series.

Mining group Ausgold has agreed a deal with Port Adelaide to sponsor the AFL Aussie rules team’s historic game in China next year.

The NBA has extended its partnership with Korean tyre manufacturer Kumho, while the North American basketball league has also upgraded its association with dairy products manufacturer Müller, which sponsors the NBA Global Games London event in the English capital.

The J.League, the top division of Japanese club football, has entered into a partnership with Swiss watch manufacturer Tag Heuer.