Asia
BCCI invites bids for title sponsorship rights
The Board of Control for Cricket in India (BCCI) has today (Tuesday) announced the release of an invitation to tender for title sponsorship rights to its events.
RCD Mallorca strengthens Japanese ties with Taica renewal
Spanish LaLiga football club RCD Mallorca has agreed a two-season extension to its main sponsor deal with Japan’s Taica Corporation.
BCCI Dream11 deal reflects course correction for Indian tech sponsorship spending
The Board of Control for Cricket in India (BCCI) has prioritised stability over profits in taking a significantly lower fee for its new Team India lead sponsorship deal with Dream11.
Gatorade backs Fiba World Cup
Sports drink and nutrition brand Gatorade has agreed a deal to sponsor this year’s Fiba Basketball World Cup, which will take place in Japan, Indonesia and the Philippines.
Dream11 upgrades to BCCI main sponsor
The Board of Control for Cricket in India (BCCI) has announced fantasy gaming platform Dream11 as its new main sponsor on a three-year deal, replacing Byju's
Hana Bank signs with Korean FA in major sponsorship extension
Hana Bank has extended as an ‘Official Partner’ of the Korean Football Association for 10 more years until 2033, confirming the Korean bank’s place at the forefront of the governing body’s portfolio.
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BCCI issues ITT for lead sponsor as it seeks Byju’s replacement
The Board of Control for Cricket in India (BCCI) has issued an invitation to tender for lead sponsorship rights to the Indian national team
Dentsu Sports International recruits Sportfive’s Echo Li as CCO
The Dentsu Sports International agency has recruited Echo Li as its chief commercial officer
Multiple sponsors sign on for Disney Star’s coverage of WTC final
Pay-television broadcaster Disney Star has secured 28 sponsors for its coverage of India’s meeting with Australia in the World Test Championship (WTC) final.
Fun88 drops off Newcastle United shirt but remains club sponsor
Fun88 is to retain a commercial association with Newcastle United as its official Asian betting partner, with the Premier League club preparing to unveil a new lucrative front-of-shirt sponsor
1xBet becomes sponsor of inaugural CAFA Nations Cup
The Central Asian Football Association (CAFA) has signed up gambling platform 1XBet in an agreement that includes sponsorship rights to the inaugural CAFA Nations Cup
BCCI restores prestige to kit supplier position with Adidas deal
The cricket body will be hoping the new five-year contract puts to bed a turbulent period where the kit supplier rights switched between two less illustrious Indian clothing brands.
Sportfive reaffirms Asian football intentions with AFF renewal to 2032
The Sportfive agency has signed a long-term extension to its exclusive rights agreement with the Asean Football Federation (AFF)
Agricultural Bank of China extends backing of World Table Tennis events
World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has extended its sponsorship deal with the Agricultural Bank of China
AFA agrees regional deal with Xiaomi India
The Argentinian Football Association (AFA) has agreed a regional sponsorship deal with the Xiaomi India subsidiary of Chinese smartphone manufacturer Xiaomi
O’Brien to head up Sportfive’s Asia business in merger
Experienced industry executive Seamus O’Brien has made a dramatic comeback to the sharp end of the sports business sector after being appointed as president of Sportfive’s Asia-Pacific business.
Volleyball World extends Mizuno sponsorship, agrees Thai broadcast deal
Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners, has extended its sponsorship deal with Japanese sportswear…
Bayern to tour Japan in latest Bundesliga-Sky PerfecTV initiative
German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…