Asia
Lucknow Super Giants scores Gigabyte Technology sponsorship deal
Indian Premier League franchise Lucknow Super Giants has announced a sponsorship deal with Taiwanese computer hardware firm Gigabyte Technology and its subsidiary gaming technology brand Aorus
Alibaba launches ‘virtual influencer’ to promote Beijing 2022 merchandise
Chinese e-commerce group Alibaba has unveiled a “virtual influencer” for the Beijing 2022 Winter Olympics.
IOC to launch NFTs series based on Beijing Olympic mascot Bing Dwen Dwen
Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…
Bing Dwen Dwen and Eileen Gu spur Winter Olympics spending in China
Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
International Ice Hockey Federation appoints Chinese actor Wu Jing as ambassador
The International Ice Hockey Federation has appointed Chinese actor and director Wu Jing as a global ambassador, as it looks to increase the popularity of the sport in China
China Gold becomes latest WTT sponsor
World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced a sponsorship deal with Chinese state-owned jewellery brand China Gold
Sunrisers Hyderabad ink principal sponsorship deal with Cars24
Indian Premier League franchise Sunrisers Hyderabad has announced a principal sponsorship agreement with Indian second-hand cars trading platform Cars24
The Man Who Loves Soccer Too Much – Credit Saison & the Japan Football Association
Title sponsor Credit Saison drove Japanese excitement about the 2021 ‘Saison Card Cup’ U-24 matches against Argentina via a video series tying football passion to everyday life.
Thai FA announces tie-up with fantasy football game developer Funatix
The Football Association of Thailand has struck a deal with gaming developer Funatix Club to make its Real Manager fantasy football platform the official fantasy game of Thai League1
Arsenal scores regional partnership with Indian education firm Extramarks
Arsenal has announced a “multi-year” sponsorship deal with Indian education firm Extramarks.
New platform to launch Singapore athlete NFTs
A new non-fungible token (NFT) platform is to launch a range of collectables based on Singaporean athletes
Wolfsburg and SAIC Anji Logistics upgrade sponsorship deal
Chinese firm SAIC Anji Logistics has upgraded its sponsorship agreement with German football club VfL Wolfsburg, becoming an international exclusive partner of the Bundesliga side
Fashion house Prada partners with more Chinese athletes
Italian fashion house Prada has partnered with four Chinese athletes for its latest campaign in China
Hangzhou 2022 snaps up Canon sponsorship
Japanese camera manufacturer Canon has been announced as a sponsor of the 2022 Asian Games, which are due to take place later this year in the Chinese city of Hangzhou
China national baseball team strikes Mizuno sponsorship deal
Japanese sportswear brand Mizuno has been announced as a sponsor of the China national basketball team.
Mizuno becomes the official supplier of baseball clothing and equipment to the national side
PCB strikes broadcast deal with Foxtel, TikTok sponsorship
Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
Argentine FA agrees Asia regional sponsorship deal with W88
The Argentine Football Association has agreed a regional sponsorship deal covering Asia with betting brand W88
WTT serves up Shuijingfang sponsorship, unveils 2022 events
World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced a sponsorship deal with Chinese baijiu brand Shuijingfang