Americas
Youth Athletes United aligns with NWSL star Rodman
Recent USWNT call-up to serve as brand ambassador for organization
Gotham FC brings in blockchain company Algorand as primary jersey sponsor
National Women's Soccer League team NJ/NY Gotham FC has brought in blockchain company Algorand as its new principal jersey sponsor in a three-year, "mid-seven figure" deal
CCM Hockey, MassMutual to stop marketing Capitals superstar Ovechkin
Canadian ice hockey equipment manufacturer CCM Hockey and American life insurance company MassMutual have decided to halt marketing initiatives featuring National Hockey League superstar Alex Ovechkin…
NoBull athletic brand joins PGA Tour sponsorship roster
US-based athletic footwear and apparel brand NoBull has signed a six-year sponsorship deal with the PGA Tour
Mickelson dropped as The American Express host as two more sponsors loosen ties
Phil Mickelson continues to count the cost of his inflammatory comments about the PGA Tour and a rival, Saudi Arabia-backed breakaway league by being dropped as the host of The American Express PGA Tour …
Brazil latest international football sponsorship move for Kavak
The Brazilian Football Confederation (CBF) has signed new and used car retailer Kavak as a sponsor
DemandScience signs as PGA Tour’s ‘B2B sales pipeline’ sponsor
Global data company DemandScience has become the ‘Official B2B Sales Pipeline Generation Sponsor of the of the PGA Tour and PGA Tour Champions’ through 2026.
F1 Miami GP adds Red Bull to sponsorship portfolio
The Formula 1 Miami Grand Prix has secured a multiyear founding partnership with Austrian energy drink brand Red Bull
Rocket League becomes San Diego Loyal principal jersey sponsor
United Soccer League Championship team San Diego Loyal has expanded its partnership with San Diego-based video game developer Psyonix for popular vehicular soccer video game Rocket League to become the…
UFC, Thorne HealthTech extend global marketing partnership
The Ultimate Fighting Championship has secured a multiyear extension of its global marketing partnership with science-driven wellness company Thorne HealthTech.
Fluminense leverages education sector with Universidade de Vassouras sponsorship
Brazilian football club Fluminense has signed higher education institution Universidade de Vassouras as its latest sponsor
Mickelson loses KPMG, Amstel Light sponsorships after ‘reckless’ Saudi breakaway league comments
Top golfer Phil Mickelson has lost a long-standing partnership with British-Dutch multinational professional services network KPMG following his recent inflammatory comments about the PGA Tour and proposed…
Sicredi renews Copa do Brasil sponsorship in Klefer-brokered deal
The Copa do Brasil will be sponsored by cooperative financial institution Sicredi for the seventh consecutive year
DC United names XDC Network as new principal jersey sponsor
Major League Soccer's DC United has brought in blockchain technology provider XDC Network as its new principal jersey sponsor in a three-year deal
AutoNation signs as sponsor of the Miami Grand Prix
American automotive retailer AutoNation has signed an agreement with South Florida Motorsports to sponsor Formula 1’s Miami Grand Prix.
F1 Miami GP secures multiyear Gainbridge partnership
The Formula 1 Miami Grand Prix has followed up newly developed partnerships with Crypto.com and Hard Rock to also secure a multiyear founding partnership with digital financial services platform Gainbridge.
NHL unveils sponsorship activations for 2022 Stadium Series fan fest
The National Hockey League has unveiled its sponsorship activations for the fan festival which precedes the 2022 Navy Federal Credit Union Stadium Series between the Nashville Predators and Tampa Bay …
Lumme: Market conditions, not Salt Lake City bid, to shape US rights strategy
The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…