Americas

Basketball

The NBA’s domestic sponsorship portfolio is worth an estimated $694.25m (€625.33m) in 2021-22, up 15 per cent from $602m last season – itself a three-per-cent increase on the $585m valuation of the 2019-20 season.
Football
Sponsorship & Marketing

The National Women’s Soccer League (NWSL), the top-tier women’s football league in the US, has named Allied Sports as its lead agency for sponsorship sales.
Football
Sponsorship & Marketing

Campeonato Brasileiro Serie A football club Fluminense has renewed its agreement with home appliances retailer Grupo Gazin, which will continue as the team's back-of-shirt sponsor for a further two years
Basketball
Industry Moves

The WME Sports agency has announced three new hires to help grow its US-based sports talent and property representation business
Football
Sponsorship & Marketing

Major League Soccer's Inter Miami CF and United States-based online food delivery service Grubhub have struck a multiyear partnership which designates Grubhub as the official food delivery service and …
Football
Sponsorship & Marketing

Nashville SC has secured a naming rights partnership with France-based transport and logistics services provider Geodis for the Major League Soccer club's new 30,000-seat, soccer-specific stadium
Basketball
Sponsorship & Marketing

The Women’s National Basketball Association has secured a wide-ranging multiyear partnership with Minneapolis-based banking institution US Bank, which has been designated a top-tier WNBA Changemaker s…
US College Sport
Sponsorship & Marketing

Unilever brand Dollar Shave Club has become the official razor of the National Collegiate Athletic Association and the March Madness men's college basketball tournament
Football
Sponsorship & Marketing

Nashville SC has become the first Major League Soccer club to accept the payment of a commercial partnership in bitcoin following a deal with Valkyrie Investments, a Nashville-based investment manager…
Cricket
Licensing & Merchandising

FanCraze, the non-fungible token (NFT) licensee of the International Cricket Council, is to release a series of digital collectibles featuring memorable moments from the Women’s World Cup and T20 World C…
Football
Licensing & Merchandising

French soccer giant Paris Saint-Germain is looking to expand its presence in the United States by opening a flagship retail store on Fifth Avenue in Manhattan, New York City
Football
Sponsorship & Marketing

The National Women’s Soccer League has brought in Delta Air Lines as the league's official airline and travel partner ahead of the 2022 season.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has unveiled a new logo for the 2022 Stanley Cup Playoffs, replacing the iconography that has been used for the past 13 seasons. The fonts are inspired by the trophy's history
Motorsport
Sponsorship & Marketing

Formula 1 team Haas has terminated its title sponsorship deal with Russian potash fertiliser producer and exporter Uralkali amid the ongoing conflict in Ukraine
Basketball
Sponsorship & Marketing

Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China. The brand becomes an official partner of the basketball league in China.
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Florida Panthers have appointed United States-based marketing agency Allied Sports to find a new arena naming rights partner and the team's inaugural jersey patch sponsor
Tennis
Sponsorship & Marketing

The Women's Tennis Association has ended its long-running search for a global title sponsor, agreeing a multi-year deal with women's health-focused medical technology company Hologic
Football
Sponsorship & Marketing

Major League Soccer has secured a multi-year partnership with online food delivery service DoorDash, which has been designated the official on-demand delivery platform of MLS, youth development program…