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Allied Sports agency appointed NWSL sponsorship sales lead

(Photo by Tim Nwachukwu/Getty Images)

The National Women’s Soccer League (NWSL), the top-tier women’s football league in the US, has named Allied Sports as its lead agency for sponsorship sales.

In the new role, Allied Sports will work alongside the NWSL’s partnership marketing team to develop and broker new multi-year category deals.

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