Nashville SC has become the first Major League Soccer club to accept the payment of a commercial partnership in bitcoin following a deal with Valkyrie Investments, a Nashville-based investment manager focused on digital assets.
Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
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