Americas
Judge reverses decision in CBF, Sport Promotion legal case
The Brazilian Football Confederation (CBF) has claimed a win in its legal battle with the Sport Promotion agency after a judge opted to reverse a decision from earlier this week which stated that the governing…
St. Louis City SC secures Anheuser-Busch as founding partner, beer sponsor
MLS expansion club aligns with locally based brewing giant
Buccaneers add Hertz to sponsorship portfolio
NFL team brings auto rental company into its top sponsorship tier
San Diego Wave brings in Plinqit as sleeve sponsor
NWSL expansion club aligns with personal savings platform
NHL unveils sponsorship activations for Stanley Cup Playoffs
The National Hockey League has unveiled an expansive list of sponsorship activations within the United States and Canada during the 2022 Stanley Cup Playoffs
CBF ordered to fulfil terms of Sport Promotion contract
The Brazilian Football Confederation (CBF) has been ordered by a judge in Rio de Janeiro to fulfil the terms of its contract with the Sport Promotion agency following a request from the governing body…
Coyotes, Oak View Group complete sales partnership
Relationship focused on sponsorships while team plays at ASU arena
US Ski & Snowboard lands wide-ranging Kappa apparel deal
Italian brand secures large package of rights with national governing body
CBF latest to secure agreement with Binance
The Brazilian Football Confederation (CBF) has signed a wide-ranging deal with blockchain and cryptocurrency provider Binance
AFA confirms Binance deal after Socios.com challenge
The Argentine Football Association (AFA) has formalised its agreement with blockchain company Binance
Excel Sports appointed to find new LAFC stadium naming rights sponsor
The owners of Major League Soccer club LAFC have chosen Excel Sports Management's Properties division as an exclusive partner in the search for a new stadium naming rights sponsor
NWSL secures multimillion dollar UKG sponsorship
The National Women's Soccer League has secured a multiyear, multimillion dollar agreement with United States-based human resources, payroll, and workforce management company Ultimate Kronos Group (UKG),…
Hard Rock expands F1 presence with Red Bull Racing pact
Restaurant, hotel, and casino company becomes an official team partner
Minor League Cricket lands Toyota, Sunoco deals
Minor League Cricket has landed a double commercial boost for the 2022 season, with car manufacturer Toyota returning as title sponsor and fuel company Sunoco becoming the presenting sponsor for the league's…
Socios.com gains major MLS presence with 26 team partnerships
Blockchain fan token platform signs another set of club-level deals
Argentinos Juniors sign Bumeran as stadium and shirt sponsor
Argentinian Primera División football club Argentinos Juniors has agreed a wide-ranging sponsorship deal with online job portal Bumeran.
BBVA extends commitment to Liga MX, Mexican football
The Mexican arm of Spanish financial services group BBVA has agreed a two-year extension to its title sponsorship of Liga MX, the top tier of Mexican domestic club football
McLaren Racing brings in crypto platform OKX
Racing team grows its presence in cryptocurrency landscape