Americas
Oilers hire Athletes First to find jersey patch partner
The National Hockey League's Edmonton Oilers have appointed New York-based sports marketing agency Athletes First Partners (A1 Partners) on an exclusive basis to find a jersey patch partner.
NBA Japan Games announces slate of 13 sponsors
A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards
NFL UK signs up Experience Kissimmee as travel sponsor
The National Football League (NFL) UK has announced a new sponsorship deal with a Florida-based tourism board ahead of the NFL London Games
Hulu+ Live TV becomes first media sponsor of NFL Tuesday Night Gaming
Streaming platform Hulu + Live TV has been signed up as a media sponsor of NFL Tuesday Night Gaming (NFL TNG) by gaming entertainment company Enthusiast Gaming
Montreal Canadiens bring in RBC as home jersey sponsor
The National Hockey League's Montreal Canadiens have named Canadian multinational financial services company Royal Bank of Canada as the team's inaugural home jersey sponsor in a multiyear partnership,…
Qualcomm expands global football portfolio with Copa do Brasil investment
5G technology provider Qualcomm Technologies has announced a partnership with Brazil's domestic football cup competition through its Snapdragon brand
Florida Blue secures naming rights to Inter Miami training facility
Florida Blue, the state's Blue Cross and Blue Shield healthcare company, has secured the naming rights to Inter Miami's training facility as part of a multiyear partnership with the Major League Soccer c…
RSL strikes America First Credit Union naming rights deal
Major League Soccer's Real Salt Lake will now play at America First Field following a multiyear naming rights deal with Riverdale, Utah-based financial institution America First Credit Union.
WNBA, FanDuel complete partnership renewal
New contract term to include league highlight rights for FanDuel TV
Argentina FA signs up crypto-centric gambling sponsors
The Argentinian Football Association (AFA) has struck gambling-related sponsorships with crypto casino BC.Game and online betting platform Duelbits.
The BC
Sounders FC expands partnership with Puyallup Tribe
Major League Soccer’s Seattle Sounders FC announced that it has expanded its partnership with the Puyallup Tribe of Indians’ Emerald Queen Casino (EQC) in a multiyear pitch naming rights deal.
John Hancock calls time as Boston Marathon’s lead sponsor
John Hancock, the Boston, Massachusetts-based insurance company, will end its position as the principal sponsor of the Boston Marathon after the 2023 race on the expiration of the current deal
Corinthians extends with shirt sponsor ALE
Campeonato Brasileiro Série A football club Corinthians has renewed its shirt sponsorship deal with fuel distribution company ALE.
Angel City expands Cedars-Sinai partnership
The National Women’s Soccer League’s Angel City FC has expanded its partnership with prominent Southern California healthcare organization Cedars-Sinai, with the club's official health partner now als…
Socios retains AFA fan token rights as legal dispute settled
The Argentinian Football Association (AFA) has announced that Socios
Brazilian justice ministry investigates betting sponsorship contracts
Brazil’s Ministry of Justice has ordered football clubs, federations and the broadcaster Globo to submit their advertising and sponsorship contracts with sports betting operators for scrutiny amid concerns o…
Barcelona secures regional renewal with Scotiabank
Spanish LaLiga club FC Barcelona has signed a renewal to its regional sponsorship contract with Canadian financial institution Scotiabank
LPGA signs deal with Dunning for Solheim Cup
The Ladies Professional Golf Association announced that performance brand Dunning Golf will be the official uniform supplier for the 2023 and 2024 United States Solheim Cup teams